Responsibilities

• Lead end-to-end delivery of cross-functional marketing and commercial initiatives, including campaigns, events, product launches and GTM programmes
• Plan and run complex workstreams across Marketing, Sales and Product, owning timelines, dependencies, risks and delivery quality
• Own marketing project execution across events (owned, sponsored and community), campaigns (ABM, brand) and product marketing initiatives
• Build, maintain and communicate monthly, quarterly and annual marketing roadmaps in partnership with the SVP Marketing
• Act as the operational link between Sales and Marketing, driving alignment, shared planning and clear handoffs
• Support revenue objectives by ensuring disciplined execution of GTM initiatives, sales enablement and campaign rollouts
• Coordinate online and offline events end-to-end, including internal readiness, sales outreach workflows and post-event follow-up
• Translate business priorities into structured plans with clear owners, milestones and success metrics
• Provide decision-ready updates, dashboards and performance insights to senior stakeholders and leadership
• Support operational planning, resourcing and budget tracking for the marketing function

Requirements

• Proven experience delivering complex projects or programmes across Marketing and Sales in a B2B environment
• Background in B2B software, SaaS or similarly complex commercial organisations
• Demonstrated success delivering cross-functional initiatives end-to-end, on time and on budget
• Experience supporting GTM initiatives such as campaigns, events, product launches, pricing or packaging changes
• Strong understanding of commercial dynamics including pipeline, conversion stages and sales enablement
• Experience working closely with senior leaders and navigating competing priorities
• Hands-on experience across the marketing mix (events, website, campaigns, launches, enablement)
• Strong project and programme management skills, with high organisational discipline
• Excellent stakeholder management and cross-functional communication skills
• Ability to bring structure and clarity to ambiguous or fast-moving environments

Benefits

• Here’s why you should join us:
• Everyone has unlimited paid holiday.
• We have total flexibility in hours, as we believe creativity flows better when our people are given freedom to decide when they are most productive. Everyone is unique after all.
• Employee share scheme
• Generous maternity and paternity leave
• We all share the same vision – we value authenticity, respect, responsibility, independence, honesty, diversity and inclusion and most importantly treating others how you wish to be treated. We look for like-minded people who bring their personalities to work everyday, strive to achieve their personal goals and who are willing to challenge the way we do things, why? – to make what we do even better!
• Our values tell the story of Tyk – here’s how:
• It’s ok to screw up!
• We’ve found that it’s often the ‘stupid’ or unexpected ideas that turn out to be the successful ones – so try it, at least we can say we have!
• The only stupid idea, is the untested one!