8 days ago
Marketing Manager - Industry & Audience
British Film Institute (BFI)
London, UK (Hybrid)Full time£44K/yr – £51K/yr
Marketing jobs
2 marketing jobs
Marketing Manager - Industry & Audience
London, UK (Hybrid)
£44K/yr – £51K/yrMid LevelFull time
Posted 8 days ago
Top 1% of applicants do these two things.
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Job Summary
Lead cross‑channel marketing for BFI National Lottery funded projects and the Screen Culture strategy, shaping campaigns for the BFI Film Academy UK-wide programme while building strong collaborations with NLPU and stakeholders.
- Own cross-channel marketing plans and campaigns
- Collaborate with NLPU and government partners
- Engage with UK filmmakers and industry stakeholders to promote funded projects
Job Description
Responsibilities
- Plan and deliver cross-channel marketing plans for BFI National Lottery funded projects, with attention to key events and activities occurring throughout the year
- Devise marketing strategies and plans to support the BFI’s Screen Culture strategy.
- Devise and deliver marketing plans (including campaigns, events and outreach) to support the BFI Film Academy UK-wide programme and activity.
- Establish a good, collaborative working relationship with Allwyn NLPU (National Lottery Promotions Unit) and when required, government departments.
- Work with UK filmmakers, and industry stakeholders to promote and support BFI NL Filmmaking Fund funded films and projects across festivals, awards and releases.
Requirements
- Experience of working in film or similar media marketing role within an agency or in-house marketing and communications environment.
- Demonstrable knowledge & understanding of the film industry and key stakeholders including skills and training organisations.
- Excellent communication skills, both written and verbal with the ability to persuade and articulate opinions effectively to internal clients and external partners/stakeholders.
- Able to generate and execute fresh ideas with a willingness to embrace change.
Benefits
- 25 days annual leave (rising to 30 with service) + bank holidays + the option to buy up to 5 extra days of annual leave
- Additional paid time off between Christmas and New Year
- BFI pension scheme with 5% employer contribution
- BFI Childcare Scheme, where we contribute to childcare costs
- Enhanced pay for Maternity & Paternity leave
- Complimentary tickets to BFI Southbank & IMAX screenings and events
- Free BFI Player subscription + discount on BFI merchandise, and film tickets
- Plus more!
British Film Institute (BFI)
4.3 Glassdoor
We are a cultural charity, a National Lottery distributor, and the UK's lead organisation for film and the moving image. Funded by the UK Government.Our mission is:• To support creativity and actively seek out the next generation of UK storytellers• To grow and care for the BFI National Archive, the world’s largest film and television archive• To offer the widest range of UK and international moving image culture through our programmes and festivals — delivered online and in venue• To use our knowledge to educate and deepen public appreciation and understanding of film and the moving image• To work with Government and industry to ensure the continued growth of the UK’s screen industriesFounded in 1933, the BFI is a registered charity governed by Royal Charter.The BFI Board of Governors is chaired by Jay Hunt.
Founded in 1933
London, England, GBR
1.1K employees (365 in marketing)
86% recommend to a friend
95% CEO approval
Traffic Signals
Monthly Visitors
2.2M
Monthly Google Ads Budget
$70
Traffic Source Mix
Search
60.9%
Direct
24.1%
Referral
7.1%
Social
3.5%
Paid
0.9%
Headcount Trend
Current headcount: ~1.1K
Marketing Team
Marketing Team Size
241 (23% of company)
Marketing Roles Posted (Last 30 Days)
3