9 days ago
Head of Marketing
Hackstons
Greater London, Kensington and Chelsea, UK (Hybrid)Full time£70K/yr – £80K/yr
Marketing jobs
2 marketing jobs
Head of Marketing
Greater London, Kensington and Chelsea, UK (Hybrid)
£70K/yr – £80K/yrSenior LevelFull time
Posted 9 days ago
Job Description
Responsibilities
- Strategic Leadership
- Own the marketing strategy for lead generation, customer acquisition and commercial growth.
- Set quarterly priorities, KPIs and performance targets.
- Shape brand direction within the luxury investment space.
- Manage the marketing budget and allocate spend for maximum ROI.
- Act as the primary operator within the marketing team, stepping in hands‑on when required and covering operational gaps during staff absence.
- Performance Marketing & Lead Generation (Hands‑On)
- Optimise PPC, Meta, Google Ads and paid social with agency partners.
- Personally operate and refine paid media campaigns, with demonstrable success ideally in Meta Ads.
- Build and refine landing pages, funnels, lead magnets and nurture journeys.
Requirements
- Essential Requirements:
- Proven lead generation experience with hands-on ownership of paid media and performance marketing (Meta Ads strongly preferred).
- Demonstrable success in paid media campaigns, ideally showing improvements in CPL, ROAS, conversion rates and lead quality.
- Experience managing an internal marketing team, including direct line management of staff, as well as external agencies.
- Hands-on CRM experience (HubSpot ideal).
- Strong B2C marketing experience, ideally in high-consideration or premium categories targeting high-net-worth individuals (HNWI).
- Comfortable analysing data and making commercial decisions.
- Highly organised, proactive and commercially minded.
Preferred
- Experience in luxury, premium, drinks, retail or investment sectors.
- Experience in fast-growth SME environments.
Benefits
- Exposure to alternative investments and HNW clients
- Collaborative, ambitious environment
- Company pension, 21 days holiday + Bank Holidays
- Eligibility for our Cask Loyalty Programme (gifted casks at 3, 5 and 10 years)
- Staff discount in our Knightsbridge retail experience
Hackstons
Hackstons are redefining the luxury tangible goods market, offering a taste of excellence through curated collections of rare whiskies, fine wines, and exclusive spirits. Founded in 2021 with a focus on cask whisky ownership, our business allows clients to explore whisky as both a consumable and a long term investment. With end-to-end services, from acquisition and storage to bottling and resale, Hackstons is a one-stop destination for collectors, connoisseurs, and investors alike.In August 2024, we opened the doors to our flagship retail experience in Knightsbridge, London, offering expert guidance, private tastings, and a tailored service that reflects the craftsmanship of our curated range of bottled whisky, wines and spirits. In 2026, Hackstons was crowned Newcomer of the Year at the Drinks Retailing Awards, marking a major milestone in its rapid ascent.Visit us in-store or online to discover our premium offerings and enjoy a personalised, unforgettable experience.Retail experience address: 3-4 William Street, Knightsbridge, London, SW1X 9HLOnline store: www.hackstons.com
Salaries
Posted range
£70K/yr – £80K/yr
Taken straight from the job posting.
Marketing Team
Marketing Team Size
4 (15% of company)
Marketing Roles Posted (Last 30 Days)
1
Recent Ads
Traffic Signals
Monthly Visitors
3M
Traffic Source Mix
Search
1.4%
Direct
4.6%
Referral
1.6%
Social
90%
Paid
2%
Headcount Trend
Current headcount: ~27