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Marketing jobs

1 marketing jobs

2 weeks ago

Head of Customer Engagement

MandM Direct

Hereford, Herefordshire, UK (Unknown)

Find marketing roles you could actually win

1 open roles0

Find marketing roles you could actually win

1 open roles0

Head of Customer Engagement

Hereford, Herefordshire, UK (Unknown)

Salary Not AvailableSenior Level3+ years exp

Posted 2 weeks ago

Top 1% of applicants do these two things.

The other 99% submit and hope. You're about to do something different.

Job Summary

Own Bloomreach powered CRM and real-time personalisation for a fast-moving ecommerce brand, aligning omnichannel campaigns with product messaging and driving data-led site and revenue improvements.

Platform Ownership: Bloomreach automation and CDP to fuel a unified customer view.
Campaign & Personalisation: Real-time segmentation to optimise emails, push and SMS at scale.
Cross-Functional Leadership: Collaborate with Merch and product teams to shape journeys and insights across markets.

Job Description

Responsibilities

Omnichannel Strategy & Campaign Optimisation: Drive engagement, conversion rates, and retention of the MandM website and app by leveraging email, push notifications, and SMS.
Take full ownership of the CRM strategy and email planning, ensuring it aligns with wider product and messaging objectives.
Establish rigorous reporting and KPI tracking for all messaging and content performance, ensuring data-led learnings are fed back into future campaign optimisation.
Platform Ownership & Personalisation: Serve as the strategic owner of the Bloomreach platform, ensuring marketing automation, CDP, and real-time data capabilities are maximised.
Develop and execute a real-time personalisation strategy using Bloomreach's segmentation to deliver a unified single customer view.
Direct the content strategy to optimise the end-to-end website customer journey with highly relevant and seasonally appropriate content.
Cross-Functional Collaboration & Insights: Orchestrate collaboration with cross-functional teams to develop cohesive trading and messaging strategies that highlight our product and brands.
Partner with the Merchandising team to share actionable insights on product, brand, and category performance by customer segment, channel, and site.
Manage all person-identifiable data with due care and diligence, ensuring strict compliance with the company's Data Protection and Privacy Policy.
Mentor a high-performing team, support international markets, and establish rigorous KPI tracking to drive data-led improvements

MandM Direct

LUV Infinity Group is an exciting UK based umbrella company for a multitude of brands, ranging from nightclubs, bars to restaurants all over the United KingdomLUV Infinity Group has a firm Impression on the UK Nightlife and hospitality industry with our venues bringing thousands of smiles to customers faces every day since 2009; and we only continue to expand and grow today.We pride ourselves on thinking outside of the box, being innovative within our ideas & providing the best quality product across each and every diverse brand that we have created.Focusing at the heart of our business, our people; we believe a successful business begins with the people who operate it & we continually reinvent the wheel when it comes to what makes us good employers – this is what drives us.

Founded in 2009

Bristol, England, GBR

31 employees (4 in marketing)

uk.indeed.com/cmp/Mambo-Bar-&-Club/jobs?jk=122b0c0f4f97b81c&start=0&clearPrefilter=1

Traffic Signals

Monthly Visitors

425M

Monthly Google Ads Budget

$18.2M

Traffic Source Mix

39.5%

Direct

31.4%

Referral

5.8%

Social

Paid

5.7%

Headcount Trend

Current headcount: ~31

Marketing Team

Marketing Team Size

3 (10% of company)

Marketing Roles Posted (Last 30 Days)

670

Responsibilities

Omnichannel Strategy & Campaign Optimisation: Drive engagement, conversion rates, and retention of the MandM website and app by leveraging email, push notifications, and SMS.
Take full ownership of the CRM strategy and email planning, ensuring it aligns with wider product and messaging objectives.
Establish rigorous reporting and KPI tracking for all messaging and content performance, ensuring data-led learnings are fed back into future campaign optimisation.
Platform Ownership & Personalisation: Serve as the strategic owner of the Bloomreach platform, ensuring marketing automation, CDP, and real-time data capabilities are maximised.
Develop and execute a real-time personalisation strategy using Bloomreach's segmentation to deliver a unified single customer view.
Direct the content strategy to optimise the end-to-end website customer journey with highly relevant and seasonally appropriate content.
Cross-Functional Collaboration & Insights: Orchestrate collaboration with cross-functional teams to develop cohesive trading and messaging strategies that highlight our product and brands.
Partner with the Merchandising team to share actionable insights on product, brand, and category performance by customer segment, channel, and site.
Manage all person-identifiable data with due care and diligence, ensuring strict compliance with the company's Data Protection and Privacy Policy.
Mentor a high-performing team, support international markets, and establish rigorous KPI tracking to drive data-led improvements