6 days ago
Head of Performance Marketing
OnBuy
Bournemouth, Bournemouth, Christchurch and Poole, UK (Remote)Full time£100K/yr – £130K/yr
Marketing jobs
2 marketing jobs
Head of Performance Marketing
Bournemouth, Bournemouth, Christchurch and Poole, UK (Remote)
£100K/yr – £130K/yrSenior LevelFull time
Posted 6 days ago
Job Summary
Own and scale performance marketing across Google Shopping, Affiliates, CRM, and paid social; drive incrementality, attribution, and activation through segmentation, testing, and a lean, automation-focused team.
- Own GMV growth and channel mix across all performance channels
- Translate propensity and LTV models into activation and measurable outcomes
- Lead a lean, automation-focused performance marketing team
Job Description
Responsibilities
- - Set channel mix, investment guardrails, pacing rules, and scaling strategy.
- - Partner closely with Finance to forecast spend, GMV, and contribution/ROI
- Segmentation & Activation
- - Define segmentation across department, margin band, seller ID, and performance tiers.
- - Ensure segments are tested & activated across other channels (Channel activation strategy)
- - Translate propensity and LTV models into activation.
- Channel Strategy
- - Shopping: segmentation, waste control, and reporting dashboards.
- - Affiliates: partner strategy and contribution control.
- - CRM: lifecycle strategy and retention growth. Leverage deals, app, retention strategy.
Requirements
- - Senior performance marketing leadership experience in ecommerce or marketplace environments.
- - Deep practical expertise in Google Shopping and large-scale catalogue activation.
- - Experience operating at scale in a large SKU environment.
- - Strong understanding of incrementality, attribution, and experimentation.
- - Deep understanding of segmentation and incrementality
- - Experience working alongside data science and engineering teams.
- - Strong commercial and data-led mindset.
- - International experience across UK and EU markets. US experience would be advantageous.
- - Comfortable operating at both strategic and hands-on levels.
- - Proven experience in leading a lean performance marketing team
Preferred
- US experience would be advantageous
Benefits
- - Company Equity- In return for helping us to grow, we’ll offer you company equity, meaning you own a piece of this business we are all working so hard to build.
- - 25 days annual leave + Bank Holidays
- - 1 extra day off for your Birthday
- - Employee Assistance Programme
- - Perks at Work benefit platform
- - Opportunities for career development and progression
OnBuy
2.9 Glassdoor
We’re OnBuy, the British born online marketplace that offers amazing choice, the brands you love, and instantly redeemable Cashback on everything you buy. We're on a mission to change online retail for the better, providing customers with a one-stop shopping destination that doesn’t compromise on value or values. We’re committed to fair practice, the best service, and rewarding our customers in a way that’s clear, simple, and has a positive impact on their pocket.Unlike other marketplaces, we don’t sell our own stock, so we never compete against our sellers for sales. Instead, we partner with our retailers, providing a simple, transparent selling platform that connects them with millions of customers, in an environment that allows them to thrive.At OnBuy, our vision is simple: To be the best choice for every customer, everywhere!
Founded in 2016
London, England, GBR
149 employees (8 in marketing)
41% recommend to a friend
38% CEO approval
Salaries
Posted range
£100K/yr – £130K/yr
Taken straight from the job posting.
Marketing Team
Marketing Team Size
8 (5% of company)
Median Career Experience
18 years
Median Tenure
1.1 years
Marketing Roles Posted (Last 30 Days)
1
People
Marketing Leadership
Funding
Total Funding
$64M
Last Raise
$3.8M
Corporate Round, 2 years ago
Funding History
- Jan 2024Corporate Round • $3.8M
- Nov 2023Series B • $3.9M
- Jul 2021Series A • $48.3M
Traffic Signals
Monthly Visitors
4.4M
Traffic Source Mix
Search
45.9%
Direct
17%
Referral
3.9%
Social
1.4%
Paid
15.7%
Headcount Trend
Current headcount: ~149