Own the 12-month brand and strategic partnerships engine for a global golf travel brand, pairing emotionally resonant storytelling with commercial results across campaigns, media, and ambassador programs.
- Brand & Sales Activation Plan Delivery: Oversee planning and delivery of integrated 12-month brand and sales driving plans across key commercial periods and strategic moments
- Lead major new brand campaign development, partnering with external agencies, production partners and media owners where required
- Own brand messaging frameworks and creative strategy, and ensure plans deliver a distinctive, emotionally engaging and commercially effective brand presence
- Partnerships & Commercial Collaborations: Develop and deliver Your Golf Travel’s partnership strategy across governing bodies, media, tourism boards, rights holders and commercial partners
- Secure and activate paid and value-in-kind partnerships that drive brand reach, customer value/experience and commercial return
- Create compelling partnership activation plans that support both brand and revenue objectives
- Responsible for driving during/post booking ancillary income through partnerships
- Measure partnership effectiveness, income secured and long-term value creation
- ATL Media & PR: Lead ATL/new media channel planning and buying e.g. TV
- Own PR plans development/delivery, manage media relationships, press opportunities, brand storytelling
- Identify proactive opportunities to increase brand visibility, authority and cultural relevance
- Support executive profiling, thought leadership and key business announcements where appropriate
- Work closely with analytics and performance teams to evaluate incrementality and channel mix/effectiveness
- Ambassador, Influencer and Affiliate Plans: Identify priority ambassadors/influencers that align with the brand, and develop/deliver partnership plans that build the brand, deliver commercial value for our suppliers/partners
- Ensure alignment with the content and product teams
- Continuously push boundaries of our plans and evolve based on results
- Develop 3rd party affiliate plans/partners to drive brand, sessions and short term sales metrics
- Build Creativity & Test-and-Learn Culture: Use insight, customer behaviour and market trends to inform plans and decisions
- Champion a culture of creativity, experimentation and continuous improvement within the wider marketing team
- Develop frameworks for evaluating campaign, media and partnership performance
- Significant experience in delivering results in brand and integrated marketing roles
- Securing, negotiating and activating strategic commercial and marketing partnerships
- ATL media planning/buying, PR and creative production
- Working with influencers/ambassadors
- Developed significant creative work that is distinctive, emotionally resonant and commercially effective
- Strong stakeholder management and cross-functional leadership capability
- Managing multiple direct reports
- Worked in travel, sport or consumer brands
- A golfer and has been on golf trips before
- Annual Leave – 25 days holiday, increasing by 1 day per year of service (up to 28 days), plus the option to buy back up to 5 extra days each year.
- Amazing Travel Perks – Enjoy familiarisation trips to top golf and holiday destinations in the UK and overseas, plus exclusive discounts on golf holidays, flights, and hotels.
- Recognition & Rewards – Be part of our annual company away trips for top performers and benefit from structured training and personalised development plans.
- Exclusive Brand Discounts – Save on top golf and sports brands, including Taylormade, Under Armour, and Ping.
- Health & Wellbeing – Subsidised health club memberships, a fully funded Employee Assistance Programme (EAP), and a Cycle to Work scheme.
- Sustainable Travel Benefits – Access our Electric Car scheme with Octopus EV and make your commute greener.
- Growth & Development – Receive honest feedback, regular coaching sessions, and the opportunity to grow within a dynamic and supportive team.
Ready to help us deliver world-class travel experiences? Apply now and go the extra yard with us.
