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Pivotal One logo
6 weeks ago

Head of Paid Social

Pivotal One

Bradford, UK (Hybrid)Full time£40K/yr – £55K/yr

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Popular searches:

Growth MarketingHead of MarketingSEO ManagerProduct MarketingPaid MediaBrand Manager
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1 jobs
Pivotal One logo

Head of Paid Social

Pivotal One

Bradford, UK (Hybrid)

£40K/yr - £55K/yrAgencyFull-timeSenior level5+ years exp.
6 weeks ago
Pivotal One logo
Pivotal One

Head of Paid Social

Bradford, UK (Hybrid)

£40K/yr – £55K/yrSenior Level5+ years expFull time

Posted 6 weeks ago

Top 1% of applicants do these two things.

The other 99% submit and hope. You're about to do something different.

Job Summary

Own end-to-end Meta ads: manage structure, tracking, and testing across verticals to drive direct-response outcomes.

  • Growth Infrastructure: Own pixel, CAPI, and event-tracking setup and the measurement model.
  • Campaign Management: Architect accounts, budgets, audiences, and lead-gen oriented creative to maximize CPL and lead quality.
  • Creative & Experimentation: Lead creative briefings, test frameworks, and creative formats to optimize conversions.

Job Description

Responsibilities

  • End-to-end Meta (Facebook & Instagram) campaign management across all verticals
  • Campaign architecture — account structure, audience strategy, budget allocation
  • Full technical ownership of Meta Pixel, Conversions API (CAPI), and event tracking
  • Creative strategy — briefing hooks, copy angles, and ad formats with our paid media and creative team
  • A/B testing frameworks across creative, audiences, placements and offers
  • Budget scaling decisions — knowing when to push and when to pull
  • CPL reporting, lead quality tracking, and performance insight
  • Policy compliance across regulated verticals (legal, finance, healthcare)

Requirements

  • Expert-level Meta Ads Manager experience
  • Proven lead generation campaign management
  • Meta Pixel and Conversions API (CAPI) implementation
  • Advanced audience targeting, retargeting and lookalike strategies
  • A/B testing and campaign optimisation
  • GA4 and GTM attribution analysis
  • CRM integrations and lead tracking
  • Data analysis and performance reporting
  • Conversion Rate Optimisation (CRO) — specifically for social landing pages
  • Lead generation funnel design and strategy

Preferred

  • Experience in lead gen verticals (finance, home improvement, healthcare)
  • GoHighLevel CRM
  • TikTok Ads
  • Native Ads (Taboola, Outbrain or similar)
  • UGC and VSL creative briefing
Pivotal One logo

Pivotal One

Sales is at the heart of every business and your time is precious. We filter out the time wasters and deliver only high quality leads that convert into sales.The lead generation model is stagnant, over relying on traditional strategies and methods that don’t utilise the technologies that are now available to increase both volume and quality. We utilise real-time web data and behaviour to exceed the performance of other lead generators.- Advanced customer profiling to identify your target market online- Avg. 30% conversion rate on all leads created for our clients- Real-time leads delivered to you within seconds of us receiving the enquiry- Capturing inbound online users with genuine interest in your service before acquiring- Regulated lead generation, adhering to legal best practices & privacy laws- Exclusive leads, ensuring no leads are sold to more than one lead-taker- Prequalified leads with validation technology.If your business can handle more leads and has ambition to grow we can help. All the leads we acquire are exclusive to you and delivered in realtime. We work with you to ensure only the best leads with the highest possible conversion rates are delivered to you.

Founded in 2018
Ilkley, England, GBR
6 employees (1 in marketing)
pivotal-one.co.uk

Traffic Signals

Monthly Visitors
721
Traffic Source Mix
Search
49.2%
Direct
38.9%
Referral
7%
Social
3.9%
Paid
1%

Headcount Trend

Current headcount: ~6

Marketing Team

Marketing Team Size
1 (17% of company)
Marketing Roles Posted (Last 30 Days)
1