Responsibilities

• Lead the end-to-end merchandising strategy for the Quince U.K./EU website and mobile apps, ensuring a seamless and inspiring customer experience.
• Manage and optimize merchandising tools and platforms that power product discovery, personalization, and site and app performance.
• Collaborate cross-functionally with Merchandising, Marketing, Creative, and Data teams to align onsite experiences with seasonal campaigns, assortment shifts, and brand priorities.
• Partner with global teams to ensure improvements to tooling, automation, merchandising best practices can be easily adopted in the region as well as improving our key metrics.
• Use analytics and testing to continuously improve site navigation, product placement, and content engagement.
• Own site merchandising calendar and execution for key selling moments (e.g., Black Friday/Cyber Monday, holiday, new launches).
• Drive best practices in product storytelling, cross-selling, and navigation to improve engagement and conversion.
• Partner with Engineering and Data teams to implement content automation, metadata structuring, and semantic optimization that improve site crawlability and ranking in AI search results.
• Stay ahead of evolving SEO landscapes (Google's SGE, OpenAI's search integrations, etc.) to ensure Quince ranks prominently in next-generation search ecosystems.

Requirements

• 12 years of experience, with at least 8 years in ecommerce, digital merchandising, site optimization, or growth/SEO, and 3 years leading a team.
• Proven track record of an end-to-end customer journey across web and app for a high-volume consumer brand.
• Experience leading a merchandising or digital experience function for an international or multi-market business and strong localization expertise.
• Strong analytical skills with hands-on experience using A/B testing, web analytics tools (e.g., GA4, Amplitude, Mixpanel), and experimentation platforms.
• Advanced knowledge of SEO foundations: metadata, internal linking, site structure, schema marketup, crawlability.
• Strong understanding of UK/EU ecommerce consumer behavior, online buying patterns, seasonal trends, and regulatory considerations.
• Excellent communication and presentation skills, with the ability to articulate complex ideas to both technical and non-technical stakeholders.
• Strong organizational skills and the ability to handle multiple priorities in a fast-paced, dynamic environment.
• Experience leading a design-forward team that is obsessed with pixel-perfect craftsmanship.
• Bachelor's degree in Marketing, Business, or a related field (or equivalent experience).

Preferred

• Personalized customer experience across multiple channels.
• Ability to speak several languages (French, German, Spanish).
• Demonstrated experience applying AI tools.
• Track record of success in fast-scaling, high-growth environments, ideally in direct-to-consumer (DTC) or omnichannel commerce.
• Familiarity with search & merchandising tools (Bloomreach, Algolia).
• Familiarity with SEO platforms (Botify, Semrush).
• Familiarity with A/B testing tools (Optimizely, VWO) and product analytics tools (Looker, Tableau).
• Excited by super-IC role with broad scope and impact.