4 days ago
Head of Demand Generation
Zinc
London, UK (On-site)Full time
Marketing jobs
2 marketing jobs
Head of Demand Generation
London, UK (On-site)
Salary Not AvailableSenior LevelFull time
Posted 4 days ago
Job Summary
Owns the demand generation engine end to end, building scalable playbooks, leading a high‑performing team, and aligning cross‑functional strategies to drive pipeline from first touch to sales handoff.
- Defines and scales the demand gen stack, attribution, and reporting.
- Leads channel mix, budget decisions, and partner relationships to hit pipeline targets.
Job Description
Responsibilities
- 📈 Head of Demand Generation role in Marketing - Content & Brand.
- Location: Zinc - London; Reporting To: CMO.
- Scalability and infrastructure: Responsible for building and scaling the playbook for growing pipeline at Zinc, the demand generation tech stack, reporting and attribution model across HubSpot and DreamData, bringing rigour to what's actually driving qualified pipeline vs what's just noise.
- Pipeline ownership: Responsible for building and scaling the demand generation engine end to end, with direct accountability for pipeline targets, account signals, and lead generation targets, working the full funnel from first touch to sales handoff.
- Demand Generation: Building original demand generation programmes to inform prospects about the problems Zinc solves, capture their interest, and convert them into a place where when they're in-market, they think of us.
- Demand Capture: Work with channel specialists in paid media, events, search and digital acquisition, supporting them in setting budget, targeting and channel mix to capture demand and hit pipeline goals efficiently.
- Audience Understanding: Understand which levers to pull to reach our ICP across mid-market and Enterprise customers, and build strategic relationships with partners and suppliers.
- Team leadership: Build and mentor a high-performing demand generation and field marketing team, driving the agenda forward at exec level, advocating for budgets, resource and campaigns.
- Cross-functional partnerships: Work with senior commercial and marketing leadership to set campaign targets, align stakeholders, and deliver world-class B2B marketing campaigns across on and offline channels.
- What we offer 🍉
Requirements
- Significant experience leading demand generation at a B2B SaaS company with roughly £40m–£60m ARR, with a track record of owning and growing a marketing-sourced pipeline number, plus extensive experience working with SDR and outbound teams.
- A forward-thinking leader: confident enabling their team to think big picture on demand generation practices for 2026 and beyond, able to translate emerging trends into a best-in-class strategy for Zinc.
- Genuinely data-informed: confident using HubSpot, DreamData and GA4 to show what's working, not just what shipped — ruthless about the metrics that drive pipeline, comfortable in the weeds of CPC, CPM, CTR with channel specialists.
- Full-funnel channel fluency: paid media, ABM, paid search, email, webinars and events, with a clear view of how each contributes to pipeline. Has owned a demand budget line and pitched for one with senior leadership.
- Direct experience understanding how creative impacts channel performance, and how to report on that to senior marketing and Commercial leadership.
- Proven ability to build or scale a team of channel owners and specialists , including hiring and developing direct reports — able to set strategy and coach, while staying hands-on with campaigns when it matters.
- Experience integrating with a wider marketing leadership team, including Brand/Content peers, so messaging and demand generation pull in the same direction.
- Excellent stakeholder management; able to operate autonomously and bring structure to ambiguity.
Benefits
- 24 days holiday + Bank Holidays + your birthday off 🎉
- £1200 annual benefits allowance ( ThanksBen , from month 2)
- Early finish Fridays (16:00)
- Yearly company retreat abroad ✈️
- 30 days to Work from anywhere 🌍
- Enhanced Maternity, Paternity, and Adoption Leave (13 weeks full pay, 17 weeks half pay, then SMP for maternity, 1 month full pay for paternity/adoption) 🐣
- Statutory pension with NEST (3% employer, 5% employee)
- Zinc shares, issued through the EMI Scheme
- Unlimited access to Spill Therapy
- Company socials, quarterly team socials Free Monday lunches
Zinc
3.7 Glassdoor
Zinc exists to accelerate Science-for-Impact innovation, partnering with people and organisations to build a better future for people and planet. Through our venture building, talent initiatives and innovation partnerships, we work across the entire Science-for-Impact ecosystem to create the conditions, capabilities, and coalitions needed for transformative change.Pre-seed investment: We back exceptional entrepreneurial talent from the conception of a new Science-for-Impact venture through to seed, providing the funding, venture-building expertise, team building, and coaching required to set teams up for impact on people and planet at scale.Learn more on our website here: https://www.zinc.vc/To apply for funding, please tell us a bit about yourself and what you're building via this short form: https://airtable.com/appTvgH4eAXwSD2Vs/pagxU4iWkcj9vJrWj/form
Founded in 2017
Vännäs kommun, Västerbotten County, SWE
351 employees (10 in marketing)
64% recommend to a friend
74% CEO approval
Marketing Team
Marketing Roles Posted (Last 30 Days)
2
Funding
Total Funding
$4.1M
Last Raise
$4.1M
Seed, 8 years ago
Funding History
- May 2018Seed • $4.1M
Traffic Signals
Monthly Visitors
14.4K
Traffic Source Mix
Search
42.6%
Direct
41.4%
Referral
9.2%
Social
5.1%
Paid
1.2%
Headcount Trend
Current headcount: ~351