2 days ago
Head of Customer Relationship Marketing
Wealthify
Penarth, Cardiff, UK (Hybrid)Full time
Find marketing roles you could actually win
4 open roles0
Find marketing roles you could actually win
4 open roles0
Head of Customer Relationship Marketing
Penarth, Cardiff, UK (Hybrid)
Salary Not AvailableSenior LevelFull time
Posted 2 days ago
Job Summary
Own and drive CRM strategy, lead the CRM team, and collaborate with the Data Team to deliver omni‑channel retention programs that lift customer lifetime value.
- Own the delivery of targets and communicate results to senior leaders
- Work with Data Team to deliver automated, omni‑channel communications
- Direct the CRM team to ensure strategy and plans are fulfilled
Job Description
Responsibilities
- Setting and driving comprehensive CRM strategies to achieve business goals and stretching commercial objectives.
- Owning the delivery of targets and communication of results to the senior leaders in Monthly/ Quarterly Trading meetings.
- Directing the CRM Team workloads and ensuring objectives are clear and well-defined so that CRM strategy and plans are fulfilled.
- Working with the Data Team to deliver automated, omni-channel comms (email, SMS, app notifications and in-app messaging) for retention and increase multi-product holdings and customer lifetime value, using customer-data based segmentation and propensity models.
- Managing and directing the relationship with our CRM platform (Iterable), ensuring their client services and platform functionality are optimised and used to the full potential.
- Inputting into key strategic business projects and managing required CRM support.
- Assessing CRM requests from the wider business, evaluating commercial viability, and managing stakeholders.
- Testing new things and learning is a big part of our culture, so if you’re curious, data-driven and creative, you’ll fit right in.
Requirements
- Proven CRM expert with demonstrable success in driving commercial results.
- Strong leadership skills and team management and development experience.
- Broad knowledge of CRM platforms/email service providers/marketing automation.
- Knowledge of automated lifecycle programs, dynamic content, segmentation, testing methodologies and inbox placement.
- Solid understanding of data management, analysis, and reporting.
- Omni-channel experience e.g. outbound telephony, SMS and push notifications.
- Proven experience in working with retention and loyalty programmes.
- Willingness to learn the new platform, previous hands-on experience an advantage.
- Strong planning and organisational skills, with proven ability to multi-task and work to deadlines.
Preferred
- Proven CRM expert with demonstrable success in driving commercial results.
- Strong leadership skills and team management and development experience.
- Broad knowledge of CRM platforms/email service providers/marketing automation.
- Knowledge of automated lifecycle programs, dynamic content, segmentation, testing methodologies and inbox placement.
- Solid understanding of data management, analysis, and reporting.
- Omni-channel experience e.g. outbound telephony, SMS and push notifications.
- Proven experience in working with retention and loyalty programmes.
- Willingness to learn the new platform, previous hands-on experience an advantage.
- Strong planning and organisational skills, with proven ability to multi-task and work to deadlines.
Benefits
- 24 days of holiday a year (with an additional day’s holiday for each full year served, up to 28 days)
- Annual discretionary bonus, linked to company and individual performance.
- Private Medical Insurance
- Death in Service Cover (3 times annual salary)
- Income Protection Insurance
- Company Pension Plan , with matched contributions up to 6% of base salary
- Free office gym
- Free parking
Wealthify
3.3 Glassdoor
Take the hard work out of managing your money with Wealthify. 💰 Proudly owned by Aviva. Download our award-winning app today and find our latest vacancies at www.wealthify.com.
Founded in 2014
Penarth, Wales, GBR
122 employees (11 in marketing)
0% recommend to a friend
Marketing Team
Marketing Team Size
7 (6% of company)
Marketing Roles Posted (Last 30 Days)
1
Funding
Total Funding
$3.4M
Last Raise
$854.4K
Equity Crowdfunding
Funding History
- Jun 2017Equity Crowdfunding • $854.4K
- Sep 2016Equity Crowdfunding • $1.5M
- Jul 2016Seed • $298.6K
Traffic Signals
Monthly Visitors
140.8K
Monthly Google Ads Budget
$1.9K
Traffic Source Mix
Search
25.8%
Direct
46.4%
Referral
6.1%
Social
2.4%
Paid
2.8%
Headcount Trend
Current headcount: ~122