2 weeks ago
Head of CRM
Chip – your wealth app
London, UK (On-site)Other
Marketing jobs
2 marketing jobs
Find marketing roles you could actually win
2 open roles0
Find marketing roles you could actually win
2 open roles0
Head of CRM
London, UK (On-site)
Salary Not AvailableSenior LevelOther
Posted 2 weeks ago
Top 1% of applicants do these two things.
The other 99% submit and hope. You're about to do something different.
Job Summary
Own a full stack CRM function with a lifecycle spine from activation to cross-sell, guided by AI-native tooling and tight compliance, and report to execs on incremental retention and margin impact.
- Lifecycle ownership across activation, retention, and cross-sell with executive reporting.
- AI-native CRM: Claude-powered intelligence, personalization, and content velocity with human review.
- Braze end-to-end discipline: canvases, data, deliverability, and operational rigor.
Job Description
Responsibilities
- Running the CRM function day to day: one lifecycle roadmap, named owners across strategy, build and operations, and reporting the exec team trusts
- Owning the activation journey (Day 0 to 90), retention, and cross-sell economics, the moments where customer value is actually made or lost
- Building an AI-native CRM function, using Claude for lifecycle intelligence, content velocity and personalisation ahead of the market, with human review and compliance built in
- Owning Braze end to end: the canvases, the data, the deliverability, and the operational grip that keeps it all running cleanly
- Turning key lifecycle moments (rate step-downs, tax-year-end, first deposit, ChipX upgrade) into deliberate retention and cross-sell triggers, planned against margin
- Making the January to April ISA season a lifecycle centrepiece, with activation and cross-sell converging on the highest-value window of the year
- Owning the measurement of lifecycle impact: proving incremental retention and cross-sell value, not just campaign engagement
- Working hand in hand with Finance on the economics: cohort retention, cross-sell value per customer, and the margin case behind every major journey
- Working hand in hand with Compliance to make lifecycle work that is both effective and right for an FCA-regulated business
- Coaching and developing a young, high-potential team, raising standards across strategy, build and operations, and hiring where needed
Requirements
- Youve led a CRM or lifecycle function, and run it across strategy, build and operations rather than a single lane
- Youve deep, hands-on Braze expertise. Youve built the journeys, owned the data, and fixed the deliverability yourself
- You're numerate to your core. Retention, cohort LTV, cross-sell value, contribution margin and payback are how you think, not vocabulary youve learned
- You've worked closely with Finance, and can build and defend the commercial case for lifecycle investment
- You're already using AI seriously in lifecycle (personalisation, content, analysis) and can tell the difference between a real capability and a demo
- You understand deliverability, data hygiene and operational rigour, and treat incidents as a discipline rather than a fire drill
- You know FCA financial promotions and Consumer Duty, and see them as central to lifecycle work rather than a blocker
- You're comfortable with pace, ambiguity and scrutiny, including owning your numbers in front of marketing leadership and the exec team
Preferred
- Have marketed investment, pension or wealth products specifically
- Have built lifecycle programmes on Claude or comparable LLMs in production
- Are fluent in SQL and data modelling, and can get to your own answers without waiting on a queue
- Know the price-comparison and rate-led savings world, and how rate mechanics drive retention and churn
- Have turned a young, talented-but-inconsistent CRM function into a reliable one
Benefits
- £100,000 per annum
- Discretionary Performance-Related Annual Bonus.
- Workplace pension scheme - We invest in your future with a workplace pension scheme, contributing 5% on earnings up to £50,000. Plan ahead with confidence while you grow your career! 🚀
- Private medical insurance (medical history disregarded)
- Employee Assistance Programme
- Cycle to work scheme
- Season ticket loan
- Free ChipX subscription for UK-based employees
- We are an equal-opportunity employer and value diversity
- Flexible working arrangements
- 28 days holiday plus bank holidays, plus the days between Christmas and New Year ✈️
- Annual training budget for courses, workshops, or conferences to help you advance your career.
- £30 per month Chip Fitness Benefit to suit your Mental/Physical Wellbeing
- Company laptop
- Opportunity to have a huge impact on our product while fast-tracking your knowledge, responsibility and skills in a high-growth fintech startup 🚀
Chip – your wealth app
4.1 Glassdoor
Chip is your wealth app. It gives you one easy place for your savings and investments. So you can build, manage and grow your long term wealth.
Founded in 2017
London, England, GBR
253 employees (22 in marketing)
80% recommend to a friend
76% CEO approval
Traffic Signals
Monthly Visitors
196.3K
Traffic Source Mix
Search
46.1%
Direct
37.7%
Referral
8.4%
Social
1.1%
Paid
3.6%
Headcount Trend
Current headcount: ~253
Marketing Team
Marketing Team Size
7 (3% of company)
Marketing Roles Posted (Last 30 Days)
1
Funding
Total Funding
$73M
Last Raise
$8.2M
Equity Crowdfunding, 10 months ago
Funding History
- Sep 2025Equity Crowdfunding • $8.2M
- Nov 2023Equity Crowdfunding • $5.9M
- Nov 2022Convertible Note • $4.1M