4 weeks ago
Head of Brand Strategy, Jaguar
JLR
UK (Unknown)
Marketing jobs
2 marketing jobs
Head of Brand Strategy, Jaguar
UK (Unknown)
Salary Not AvailableSenior Level
Posted 4 weeks ago
Job Summary
Own and shape brand strategy and guardrails across touchpoints, lead brand-led commercial direction and governance, and develop storytelling and leadership across teams.
- Own brand strategy, storytelling, and guardrails across product, experience, retail and communications.
- Lead cross-functional brand-led commercial cases and long-term value creation.
Job Description
Responsibilities
- Define & maintain the brand positioning, meaning & guardrails governing its expression across touchpoints
- Own the articulation of the brand’s cultural, customer, experiential and identity territory — where the brand plays and does not play, ensuring coherent manifestation across product, experience, retail and comms
- Define the brand’s long term value creation logic (e.g. scarcity, halo, desirability) translating meaning and cultural relevance into pricing power, brand equity & financial contribution, with GCI & performance on measurement
- Partner with Finance and Portfolio Strategy teams to ensure key brand decisions (e.g. products, partnerships, moves etc) have a clear value case, quantifying their impact on margin, pricing, brand equity growth & other key brand metrics
- Define and own the brand’s strategic “moves”, ensuring each has clear strategic intent and commercial logic
- Provide brand led commercial direction on major enterprise investments, ensuring new markets, channels, experiences and partnerships strengthen brand value, pricing power and long term revenue potential
- Translate brand strategy into clear, challengeable inputs that are fed into the annual business planning process and the annual brand plan
- Diagnose, frame and scope complex, cross functional brand and commercial challenges into clear strategic problems that enable brand led, commercially grounded decisions
- Lead the strategic, brand led commercial case for collection cars and other brand defining products, by partnering with relevant teams on concept development and execution
- Define the strategy, long term direction, value logic and guardrails for cultural platforms, services, experiences, partnerships, licensing, branded goods, ensuring they strengthen brand equity, desirability & incremental revenue
Requirements
- Deep brand strategy expertise across meaning, positioning, architecture, competitive strategy and cultural meaning in luxury contexts, with a strong understanding of luxury operating models and how brand meaning drives choice, differentiation, pricing power and long term value in emotionally led, high consideration categories
- Highly developed commercial acumen with the ability to connect brand strategy to financial outcomes (pricing power, brand equity growth, enterprise value etc)
- Exceptional problem framing and structured strategic thinking, with the ability to turn ambiguity into clear strategic choices that protect brand meaning and drive commercial value
- Creative judgement and conceptual imagination, with the ability to create, inspire, challenge and elevate creative outcomes while maintaining strategic rigour and commercial discipline
- Exceptional communication and influencing skills, consistently demonstrated through effectively aligning, constructively challenging, and inspiring stakeholders across Product, CX, Communications, Retail, and Enterprise leadership teams
- Deep luxury brand management experience, with fluency in brand codes, cultural relevance, desirability and scarcity
- Strong strategic judgement & conviction, with demonstrable experience challenging commercially driven decisions that risk diluting the brand, whilst building support and alignment across stakeholders
- Strong expertise in brand storytelling, naming conventions and product positioning, combined with commercial acumen to create compelling narratives that enhance customer appeal, strengthen brand value, and support pricing power
- Ability to operate across a broad strategic remit while maintaining depth, rigour and consistency of thinking across meaning, value, culture and commercial logic
- Partnering with legal to make sound judgement on brand assets, naming, extensions, partnering
Benefits
- Creating Modern Luxury requires a modern approach to work. At JLR, hybrid working is a voluntary, non-contractual arrangement providing employees flexibility around how, when and where they work. Some roles require more on-site work, but details of this can be discussed with the hiring manager during the interview stage.
- We work hard to nurture a culture that is inclusive and welcoming to all. We understand candidates may require reasonable adjustments during the recruitment process. Please discuss these with your recruiter so we can accommodate your needs.
- JLR is committed to equal opportunity for all.
- Please be aware that we may close this vacancy for applications before the stated deadline if we receive a high volume of interest. We strongly advise you to submit your application as early as possible.
JLR
LUV Infinity Group is an exciting UK based umbrella company for a multitude of brands, ranging from nightclubs, bars to restaurants all over the United KingdomLUV Infinity Group has a firm Impression on the UK Nightlife and hospitality industry with our venues bringing thousands of smiles to customers faces every day since 2009; and we only continue to expand and grow today.We pride ourselves on thinking outside of the box, being innovative within our ideas & providing the best quality product across each and every diverse brand that we have created.Focusing at the heart of our business, our people; we believe a successful business begins with the people who operate it & we continually reinvent the wheel when it comes to what makes us good employers – this is what drives us.
Founded in 2009
Bristol, England, GBR
31 employees (4 in marketing)
Marketing Team
Marketing Team Size
3 (10% of company)
Marketing Roles Posted (Last 30 Days)
706
Traffic Signals
Monthly Visitors
425M
Monthly Google Ads Budget
$18.2M
Traffic Source Mix
Search
39.5%
Direct
31.4%
Referral
5.8%
Social
4%
Paid
5.7%
Headcount Trend
Current headcount: ~31