Responsibilities

• Defining and leading the long-term Brand Strategy & Marketing Roadmap across both brands, aligning marketing priorities with business objectives and future growth opportunities.
• Evolving each brand’s positioning, customer proposition and audience strategy, ensuring Katie Loxton and Joma Jewellery remain relevant, differentiated and commercially competitive.
• Championing the voice of the customer across the business, translating customer insight, market intelligence, cultural trends and competitor analysis into brand strategy and commercial opportunities.
• Partnering with Digital Marketing to support customer segmentation and audience growth strategies that drive acquisition, increase customer lifetime value and strengthen retention.
• Translating product strategy, trading priorities and commercial objectives into integrated marketing strategies that maximise business performance.
• Balancing long-term brand building with short-term commercial performance, ensuring investment delivers measurable impact while strengthening brand equity.
• Challenging the status quo and identifying emerging consumer behaviours, marketing innovation and new opportunities that keep our brands culturally relevant and category-leading.
• Owning the annual and seasonal Brand Strategy & Marketing Roadmap, defining key launches, trading moments, partnerships, PR activity, retail activations and customer initiatives.
• Developing integrated go-to-market strategies that align Product, Merchandising, Creative, Digital Marketing, Ecommerce, Retail and Wholesale behind one shared vision.
• Ensuring every marketing initiative starts with a clearly defined customer opportunity, target audience, proposition, objectives, investment rationale, KPIs and measures of success.

Requirements

• Strong experience leading brand strategy and marketing within a consumer-facing, commercially driven business.
• A natural ability to combine strong commercial thinking with an instinct for brand, style and storytelling.
• Strong understanding of customer insight, cultural trends, market intelligence and commercial performance, using these to spot opportunities and shape strategic direction.
• Experience building and delivering integrated marketing strategies that connect brand, product, content, social, PR, influencer, partnerships and commercial priorities.
• A commercial mindset that balances long-term brand building with short-term performance, knowing when to protect brand equity and when to push for growth.
• Experience leading and developing high-performing teams, creating clarity, accountability and an environment where people feel empowered to do their best work.
• Confidence working across a business, bringing teams together around a shared vision and turning strategic thinking into clear, actionable plans.
• Strong commercial and analytical thinking, with a clear understanding of marketing KPIs, performance measurement and return on investment.
• A deep understanding of customers, culture and consumer behaviour, with the curiosity to keep learning and spotting what’s next.
• A willingness to challenge the status quo, bringing fresh ideas, new perspectives and different approaches to keep our brands relevant and ahead.

Benefits

• A broad benefits package including our staff favourite – a very generous staff discount across both our brands. See all of our benefits on our careers portal
• Opportunities to make an impact as well as learn and develop further
• An innovative and friendly workplace with a team we’re proud to be part of. Find out more about us and our culture on our careers portal
• 33 days holiday including bank holidays rising to 35 with length of service