Responsibilities

• Act as the strategic growth partner for a portfolio of DTC e-commerce brands, taking responsibility for identifying, prioritising, and executing opportunities that drive sustainable revenue growth and improved commercial performance
• Develop comprehensive growth plans that extend beyond paid media, considering customer acquisition, retention, conversion rate optimisation, creative effectiveness, offer strategy, customer lifetime value, and overall business objectives
• Build a deep understanding of each client's business model, growth constraints, commercial targets, customer behaviour, and unit economics to ensure recommendations are grounded in business reality
• Work directly with founders and senior stakeholders to challenge assumptions, identify risks, uncover growth opportunities, and influence decision-making through commercially focused recommendations
• Lead quarterly and annual planning sessions that align marketing activity with wider business objectives and create clear growth roadmaps
• Identify opportunities to improve profitability, acquisition efficiency, customer value, and operational effectiveness through strategic planning and performance analysis
• Maintain ownership of overall account health, ensuring growth strategies evolve in response to changing market conditions, business priorities, and performance trends
• Oversee paid social strategy across Meta and TikTok, guiding Senior Paid Social Managers on account strategy, campaign structures, testing frameworks, and scaling initiatives
• Review account performance regularly, identifying opportunities to accelerate growth, improve acquisition efficiency, and maximise return on investment
• Champion best practices across media buying, testing methodologies, measurement frameworks, and performance analysis

• Ensure accounts maintain a strong balance between short-term performance and long-term scalability
• Partner closely with Creative Strategists to develop creative roadmaps that support client growth objectives and performance targets
• Use performance data, consumer insights, and market trends to influence messaging, positioning, offers, creative formats, and content strategies
• Identify emerging opportunities across creative, customer acquisition, and conversion optimisation that can unlock additional growth
• Ensure creative testing frameworks remain aligned with commercial objectives and provide clear learning opportunities
• Contribute to strategic discussions around brand positioning, product launches, promotional activity, and customer acquisition initiatives
• Serve as the primary strategic contact for assigned clients, building trusted relationships with founders, leadership teams, and key stakeholders
• Facilitate high-level strategic discussions that help clients make informed decisions around growth, investment, customer acquisition, and commercial priorities
• Present performance updates, recommendations, and growth opportunities in a commercially relevant manner, translating marketing data into meaningful business outcomes
• Proactively identify opportunities to strengthen client relationships through strategic value, innovative thinking, and consistent delivery of results