1 day ago
Global Marketing Manager - Inspired Edge Academy
Inspired Schools
London, UK (Unknown)Full time
Marketing jobs
2 marketing jobs
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Find marketing roles you could actually win
2 open roles0
Global Marketing Manager - Inspired Edge Academy
London, UK (Unknown)
Salary Not AvailableSenior Level5+ years expFull time
Posted 1 day ago
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Job Summary
Own and evolve the global Edge Academy brand narrative and content engine, lead cross-market PR and communications, and design the end-to-end parent journey while partnering with local teams to scale a premium AI-enabled education brand across regions.
- Own global brand narrative and content system
- Build and align cross-market measurement and reporting
Job Description
Responsibilities
- Own and evolve the Inspired Edge Academy global brand narrative, positioning and messaging architecture, ensuring the proposition (accelerated academics, real-world life skills, personal coaching) is clear, credible and differentiated in every market.
- Develop and maintain the brand guidelines, tone of voice and visual identity that every market builds from.
- Partner with local marketing teams, Heads of School and Admissions to ensure local activity reflects and strengthens the global brand.
- Own the always-on content engine — organic social, video, imagery, testimonials, webinars, the digital prospectus and website content — produced once with the in-house creative studio and localised by market.
- Build and steward Edge Academy's global social and content presence (Instagram, Facebook, LinkedIn) as a consistent anchor that local markets can extend.
- Design reusable experiential formats (e.g. the “Impossible Mission” concept) as licensable templates that local teams deliver in-market, giving every school a proof point that goes beyond a traditional open day.
- Build a shared measurement framework and reporting standard so performance and cost-efficiency are genuinely comparable across markets.
- Own the global PR retainer and category-creation narrative, securing top-tier international press and thought leadership for Edge Academy's AI-enabled model.
- Support local teams' own market PR relationships with global assets, spokespeople and proof points.
- Design and own the end-to-end parent journey from first awareness through to enrolment and onboarding, defining the marketing and admissions touchpoints at each stage.
Requirements
- Hands-on operator comfortable executing directly — running paid media, producing content, managing PR and admissions support — not just setting strategy for others to deliver.
- High level of commercial acumen, combining data-driven decision-making with creative, narrative-led thinking.
- Exceptional communication and interpersonal skills, able to build trust and alignment across diverse teams, cultures and time zones.
- Resilient and adaptable, comfortable operating in a fast-paced, pre-launch environment with real ambiguity and high expectations.
- Entrepreneurial mindset with a “no task too small” attitude, able to work autonomously while rallying others around a shared plan.
- Proven, hands-on experience running paid digital/performance media campaigns directly — not just briefing an agency — ideally across multiple markets simultaneously.
- Experience producing always-on content (social, video, webinars) and managing PR/influencer relationships, in addition to brand strategy and guidelines.
- Broad marketing capability spanning brand strategy, content, performance marketing, PR and data & analytics, with the judgement to prioritise what actually moves outcomes.
- Experience with CRM/marketing automation platforms, admissions or lead-nurture marketing, and website conversion optimisation.
- Comfortable owning a marketing budget and KPI reporting across multiple markets, and building shared measurement frameworks that make performance genuinely comparable.
Preferred
- Familiarity with AI-enabled or edtech products, and translating technical differentiation into parent-facing narrative would be an advantage
Inspired Schools
LUV Infinity Group is an exciting UK based umbrella company for a multitude of brands, ranging from nightclubs, bars to restaurants all over the United KingdomLUV Infinity Group has a firm Impression on the UK Nightlife and hospitality industry with our venues bringing thousands of smiles to customers faces every day since 2009; and we only continue to expand and grow today.We pride ourselves on thinking outside of the box, being innovative within our ideas & providing the best quality product across each and every diverse brand that we have created.Focusing at the heart of our business, our people; we believe a successful business begins with the people who operate it & we continually reinvent the wheel when it comes to what makes us good employers – this is what drives us.
Founded in 2009
Bristol, England, GBR
31 employees (4 in marketing)
Traffic Signals
Monthly Visitors
425M
Monthly Google Ads Budget
$18.2M
Traffic Source Mix
Search
39.5%
Direct
31.4%
Referral
5.8%
Social
4%
Paid
5.7%
Headcount Trend
Current headcount: ~31
Marketing Team
Marketing Team Size
3 (10% of company)
Marketing Roles Posted (Last 30 Days)
670