2 days ago
Digital Paid Media Manager
Radwell International
Blackburn, West Lothian, UK (Hybrid)Other£55K/yr – £65K/yr
Marketing jobs
2 marketing jobs
Digital Paid Media Manager
Blackburn, West Lothian, UK (Hybrid)
£55K/yr – £65K/yrSenior Level5+ years expOther
Posted 2 days ago
Job Summary
Own and optimise paid media campaigns across Google Ads and Microsoft Advertising, drive performance for a catalogue of millions of SKUs, and collaborate with Analytics, Product, Creative and Sales to align campaigns with inventory and demand.
- Develop automation, tools, and workflows to boost efficiency and scalability.
- Ensure GDPR and regional data privacy compliance.
Job Description
Responsibilities
- Setting up, managing, and optimising paid media campaigns across Google Ads and Microsoft Advertising (Search, Shopping, Display, Performance Max)
- Supporting large-scale product advertising across a catalogue of millions of SKUs
- Monitoring performance against key metrics such as revenue, ROAS, acquisition, and engagement
- Analysing complex performance data to identify optimisation opportunities and provide actionable insights
- Collaborating with internal teams (Analytics, Product, Creative and Sales) to align campaigns with inventory, pricing, and demand
- Maintaining and optimising product feeds in line with Google Merchant Center best practices
- Supporting agency and vendor relationships through data insights and performance reporting
- Implementing new tools, automation, and workflows to improve efficiency and scalability
- Ensuring compliance with GDPR and regional data privacy requirements
- Keeping up to date with industry trends, competitor activity, and new paid media opportunities
Requirements
- 5+ years experience in digital marketing with hands-on expertise in Google Ads and Microsoft Ads
- 3+ years experience managing e-commerce and Google Shopping campaigns
- Proven experience managing international search campaigns
- Proven experience managing campaigns across multiple European markets with the ability to operate across multiple languages, currencies and regional buying behaviours
- Strong analytical skills with the ability to interpret data and prioritise opportunities
- Experience working with large budgets and complex campaign structures
- Proficiency with Google Analytics and advanced spreadsheet skills (Excel, pivot tables)
- Strong communication skills and the ability to collaborate cross-functional
Preferred
- Experience within electrical, automation, MRO, or parts-based industries
- Experience using tools such as Google Merchant Center, SQL, or WhatConverts
- Experience managing a high volume of SKUs (circa 100,000)
- Exposure to country-specific website structures (.co.uk, .de, .es, .it etc.)
- Experience operating within highly complex, long-tail product environments
- Experience launching or scaling paid search activity into new European markets
- Bachelor’s degree in marketing, Business, or a related field
Benefits
- Discretionary bonus of up to 10%, based on company performance
- A hybrid and flexible working policy (after initial training)
- Fully funded professional memberships
- Enhanced annual leave
- Private Health/Medical Insurance
- Life Insurance/Death in Service Insurance
- Access to our benefits portal with a wide range of offerings from high street to local discounts!
- A company passionate about wellbeing: 24/7 free health & wellbeing support through Medicash app and helpline, free counselling sessions and access to trained Mental Health First Aiders.
- Free tea and coffee
- Free on-site parking
Radwell International
3.3 Glassdoor
Radwell, established in 1979, is a global leader in industrial automation solutions, providing new, never-used, refurbished, obsolete, and hard-to-find automation, industrial, electrical, and MRO components to businesses of all sizes. With 20M+ parts and Radwell Verified Substitutes, finding the right solution is easy. Direct partnerships with 450+ manufacturers worldwide ensure access to OEM products, all backed by a 2-year standard warranty. Same-day and expedited shipping to 100+ countries helps minimize downtime, while expert repairs and eProcurement options further optimize operations. With a commitment to quality, speed, and reliability, Radwell provides uptime solutions you can count on.
Founded in 1979
Willingboro, New Jersey, USA
870 employees (45 in marketing)
49% recommend to a friend
70% CEO approval
Salaries
Posted range
£55K/yr – £65K/yr
Taken straight from the job posting.
Marketing Team
Marketing Team Size
44 (5% of company)
Median Career Experience
12 years
Median Tenure
2.8 years
Marketing Roles Posted (Last 30 Days)
1
People
Marketing Leadership
Justin Welsh
Vice President of Digital Marketing
At the company for 2 years 11 months
Matt Caramenico
Director of SEO and Merchandising
At the company for 2 years 8 months
Theresa Duerr Dougherty
Digital Marketing Director
At the company for 2 years 10 months
Vicki Foust
Marketing Manager
At the company for 4 years 3 months
Funding
Total Funding
$200M
Last Raise
$200M
Private Equity, 5 years ago
Funding History
- Jan 2021Private Equity • $200M
Traffic Signals
Monthly Visitors
916.5K
Monthly Google Ads Budget
$42.1K
Traffic Source Mix
Search
77%
Direct
19.7%
Referral
2.3%
Social
0.3%
Paid
0.7%
Headcount Trend
Current headcount: ~870