4 weeks ago
Customer & Product Marketing Specialist
Vypr
Manchester, UK (Hybrid)Full time
Customer & Product Marketing Specialist
Manchester, UK (Hybrid)
Salary Not AvailableMid LevelFull time
Posted 4 weeks ago
Job Summary
Own and execute customer lifecycle programs spanning retention, expansion and advocacy, while coordinating with Customer Success, Account Management, Product and Content teams to keep value visible across the renewal cycle.
- Lead 12-month customer marketing calendar with newsletters, product digests, webinars and events
- Run account-based land-and-expand programmes for top strategic accounts
- Develop ROI tools and best-practice materials that demonstrate customer value
Job Description
Responsibilities
- Customer marketing (approximately 80%)
- Customer calendar. Build and run a 12-month, monthly-cadence customer marketing calendar: newsletter, product digest, webinars, customer events, NPS and satisfaction programmes, and persona-specific lifecycle flows.
- Campaign execution. Execute customer campaigns end to end against the shared calendar, drawing content supply from the Content & Campaigns Manager’s team.
- Expansion. Run structured account-based land-and-expand programmes on our top strategic accounts, in partnership with Customer Success and Account Management.
- Value realisation. Work alongside the Customer Success, Account Management and Solutions teams on the ROI tooling, success-pattern playbooks and “how the best customers use Vypr” material that keeps value visible across the renewal cycle and defends against churn.
- Advocacy. Build and run the advocacy flywheel — references, case studies, review-site programmes and an advisory board — creating the customer proof the whole commercial function depends on.
- Onboarding. In time, design and run a structured onboarding programme that gets new customers to first value fast, owned jointly with Customer Success — you own the content and the flow, they own the relationship. This is a later-phase initiative rather than a day-one priority.
- Product marketing (approximately 20%)
- Product and feature positioning. Own and keep current the positioning for our product and its features — what it does, who it’s for, why it matters — applying the strategic positioning the CMO sets.
- FAB material. Maintain the features, advantages and benefits documentation as the reusable source material every other team draws from.
Requirements
- B2B SaaS customer, lifecycle or retention marketing experience, with real ownership of a retention or expansion number.
- FMCG/CPG or ResTech (market research, insights or similar) experience is highly desirable
- Account-based marketing and advocacy / reference-programme experience.
- Product marketing exposure — you don’t need to have been a full-time PMM, but you should be able to hold positioning, write a sharp differentiator and keep a competitive picture current.
- The judgement to prioritise: this is a broad seat, and knowing what not to do matters as much as delivery.
- Comfort orchestrating across Customer Success, Account Management, Product and Sales.
- Programme and calendar discipline, and fluency in retention metrics such as NRR, gross retention and NPS.
- Confident working with marketing and customer platforms — CRM, customer communications tooling and Monday.com for delivery.
- Experience with Planhat, or a similar customer platform, is a plus.
- Comfort working alongside AI-assisted content production, focusing your time on quality, positioning and distribution rather than drafting.
Preferred
- FMCG/CPG or ResTech (market research, insights or similar) experience is highly desireable
- Account-based marketing and advocacy / reference-programme experience.
- Product marketing exposure — you don’t need to have been a full-time PMM, but you should be able to hold positioning, write a sharp differentiator and keep a competitive picture current.
- The judgement to prioritise: this is a broad seat, and knowing what not to do matters as much as delivery.
- Comfort orchestrating across Customer Success, Account Management, Product and Sales.
- Programme and calendar discipline, and fluency in retention metrics such as NRR, gross retention and NPS.
- Confident working with marketing and customer platforms — CRM, customer communications tooling and Monday.com for delivery. Experience with Planhat, or a similar customer platform, is a plus.
- Comfort working alongside AI-assisted content production, focusing your time on quality, positioning and distribution rather than drafting.
- A B2B SaaS and insights background is a must.
Benefits
- Hybrid working
- Company paid medical cashplan
- Enhanced annual leave
- Work from anywhere up to 4 weeks a year
- Access to a global benefits and reward platform
- Access to well-being support, including an Employee Assistance Programmes
- Life Assurance
- Day off on your birthday
- Volunteering day
- Enhanced parental leave
Vypr
4.9 Glassdoor
Vypr is a world-leading product intelligence business, enabling companies to understand their target consumers with fast, cost-effective insight, helping them make better decisions for winning products.More than an ordinary research panel, Vypr is built on Behavioural Science and Agile principles, transforming decision-making into a science with data-driven product optimisation. Every week, we test and validate thousands of ideas, products, and concepts worldwide, providing powerful tools and techniques grounded in data and behavioural science. Our approach delivers fast, cost-effective, and reliable consumer-led intelligence to enhance purchase intent and accelerate product performance.From initial concepts, product names, branding, and packaging to ingredients, colourways, pricing, and marketing messages, the anatomy of every product is different, and it can be difficult to decipher what is driving purchase intent.And through Vypr Predict, our next-generation platform, we connect your products to consumers like never before - breaking down each element of a proposition and testing its contribution to purchase intent via smartphone, both online and in-store.Within hours, you’ll have a clear view of what’s holding back a product and the insights to refine and optimise its performance on shelf, in-store, and online.And with our expert research team, you’ll also have access to 35+ global managed service markets, advanced analytics, and tailored projects - alongside the dedicated support of your Customer Growth team, bringing over 150 years of combined product industry expertise.Head over to www.vyprclients.com to join the likes of M&S, Hallmark, BrewDog, and Starbucks who are all benefiting from Vypr’s product intelligence technology - connecting you to 1000s of consumers and unlimited opportunities to test your latest innovations or iterations.
Founded in 2013
Manchester, England, GBR
107 employees (11 in marketing)
1% recommend to a friend
1% CEO approval
Marketing Team
Marketing Team Size
9 (8% of company)
Marketing Roles Posted (Last 30 Days)
1
People
Funding
Total Funding
$13.7M
Last Raise
$6.4M
Private Equity
Funding History
- Apr 2025Private Equity • $6.4M
- Oct 2022Private Equity • $3.9M
- Jan 2021Private Equity • $3.4M
Traffic Signals
Monthly Visitors
10.5K
Traffic Source Mix
Search
46.9%
Direct
35.3%
Referral
7.6%
Social
5.3%
Paid
1.4%
Headcount Trend
Current headcount: ~107