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4 weeks ago

Senior Customer Marketing Executive

Craft Gin Club

London, UK (Hybrid)Full time£35K/yr – £40K/yr

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1 jobs

Senior Customer Marketing Executive

Craft Gin Club

London, UK (Hybrid)

£35K/yr - £40K/yrIn-houseFull-timeSenior level
4 weeks ago
Craft Gin Club

Senior Customer Marketing Executive

London, UK (Hybrid)

£35K/yr – £40K/yrSenior LevelFull time

Posted 4 weeks ago

Top 1% of applicants do these two things.

The other 99% submit and hope. You're about to do something different.

Job Summary

Own the end-to-end CRM lifecycle for a consumer brand, driving email, SMS and future channels while building automations, audience segmentation, and KPI-driven reporting.

  • Growth ownership: craft customer journeys and automations from planning through reporting to hit targets.
  • Audience & channels: build Klaviyo segments and execute personalised sends across email and SMS, with roadmap for WhatsApp, in-app, and push.
  • Analytics & ops: monitor KPIs, deliver dashboards, and oversee integrations with tech for new systems.

Job Description

Responsibilities

  • Planning – working with the Head Of Customer Marketing to identify core activities, and deliver a prioritised roadmap
  • Operational builds – producing emails, SMS (and eventually Whatsapp, in-app and push notifications) across campaigns and automations
  • Flow creation – building detailed customer-centric automations across our range of products and services
  • Refer A Friend management – overseeing and implementing our RAF offering and communications out to customers and leads
  • Segmentation – creating audience builds in Klaviyo and activating sends for them
  • Analysis – monitoring performance and tracking KPIs across email and SMS (and beyond as our offering changes) ensuring targets are met
  • Dashboarding & reporting – building out a suite of core reports to track key performance measures
  • Technical integrations – with support from our tech team, identifying and onboarding news systems when needed
  • Stakeholder management – working closely with teams around the business, ensuring a collaborative approach to driving results

Requirements

  • Experience in a close related role - Customer Marketing, CRM, Loyalty or Retention positions will be particularly relevant
  • Strong knowledge of Klaviyo is a must, and Shopify is a nice to have
  • Excellent communication and stakeholder management skills
  • Strong analytical and problem-solving abilities, and a lateral approach to problem-solving
  • Having worked in a retail or subscription business would be very useful, but not essential. Analogous learnings from the financial services or telecoms sectors are interesting
  • Experience working in a high-growth or scale-up environment with lean teams and being comfortable self-driving projects forwards
  • Passion for food & drink, hospitality or consumer brands

Preferred

  • Shopify knowledge
  • Experience in a retail or subscription business
  • Experience in a high-growth or scale-up environment with lean teams and being comfortable self-driving projects forwards
  • Passion for food & drink, hospitality or consumer brands
  • Analogous learnings from the financial services or telecoms sectors

Benefits

  • Hybrid working
  • Flexible working hours
  • 25 days holiday, increasing with service
  • Real career development opportunities
  • Regular team socials and events
  • Staff discount across our online store
  • Monthly tastings and product experiences
  • A collaborative and inclusive culture where your ideas matter

Marketing Team

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