Responsibilities

• Lead assigned customer engagement campaign workstreams from brief through to deployment, evaluation, and optimisation.
• Support GIH and IOH campaign roadmaps, priorities, and project plans to help deliver measurable customer and commercial outcomes.
• Use customer data, segmentation, and insight to shape campaigns that respond to customer needs and support healthier choices.
• Work with analysts and Data & Analytics teams to size opportunities, measure campaign performance, track KPIs, and support data-driven decisions.
• Develop customer journeys that consider target audience, timing, channel, format, and expected return on investment.
• Coordinate input from internal stakeholders, agencies, Compliance, Product, Operations, market teams, and creative partners to deliver high-quality communications.
• Ensure customer engagement activity follows relevant marketing, brand, compliance, accessibility, approval, and risk management processes.

Requirements

• Experience working with a transactional customer database.
• Experience delivering multi-channel customer campaigns from brief to deployment.
• Strong project management skills, with the ability to manage multiple campaigns, timelines, and priorities.
• Experience using data, segmentation, campaign measurement, and performance reporting to support decision-making.
• Experience working with agencies or external partners.
• At least 3 years’ experience in customer engagement and in-life targeted marketing.
• Customer journey development and lifecycle marketing.
• Test-and-learn campaign optimisation.
• KPI tracking, performance measurement, and campaign evaluation.
• Customer segmentation and opportunity sizing.

Benefits

• Competitive salary and a multicultural, hybrid working environment.
• Private Medical Insurance and Employee Wellbeing Benefits.
• Educational Development Program to support your continued growth.
• The opportunity to contribute to meaningful customer engagement work across international health markets.