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A certified B Corp, with over 170 staff, we connect patients with specialist clinicians, streamline access to prescriptions, and support thousands of people across the UK. We're on a mission to rethink healthcare - making specialist medical care more accessible, more human, and more effective. This is an exciting moment to join Releaf. We have strong product-market fit, a growing patient base, and ambitious international plans. We're now looking for a Head of CRM to own the full post-acquisition patient journey - keeping patients engaged, on treatment, and deriving real value from everything Releaf has to offer. The role You'll report directly to the Marketing Director and lead a team of 5. You'll own Releaf's retention strategy end-to-end, from subscription and loyalty mechanics through to how we communicate and market the products and benefits that keep patients with us long-term. This is a strategic role with real commercial weight. You'll need to think clearly about patient lifetime value, move fast on opportunities, and build deep cross-functional relationships across Marketing, Clinical, Operations, and Patient Support. Main Responsibilities Retention Strategy - Own Releaf's retention strategy, setting clear goals across patient activation, engagement, subscription growth, and churn reduction - Lead the ongoing development of Releaf+ - our subscription model - ensuring it delivers genuine value to patients and performs commercially - Develop and manage loyalty mechanics, refer-a-friend programmes, and other retention incentives that drive long-term patient engagement - Work alongside the Brand Team to market and communicate Releaf's retention products - including the Releaf medical cannabis card, Releaf Protect, and free legal support for Releaf+ patients - ensuring patients understand and use what's available to them - Build proactive intervention programmes that identify early signs of patient drop-off and act on them before churn happens CRM & Communications - Work closely with the CRM & Lifecycle Lead to develop and execute a patient communications strategy across the full lifecycle - from onboarding through to long-term retention - Ensure CRM activity is data-led, well-segmented, and aligned to retention goals - Own the feedback loop between patient communications and operational reality - medication changes, formulary updates, patient support changes - ensuring comms reflect what's actually happening across the business CRO - Work in lockstep with the CRO & Experimentation Lead and the CRO and UX Designers. to ensure the pre-payment and post-login patient experiences are continuously tested, optimised, and improving - Connect CRO activity to retention outcomes - what happens on the dashboard should be as informed by retention data as it is by UX insight Cross-Functional Collaboration - Build strong working relationships with Clinical, Dev, Operations, and Patient Support teams to stay close to changes that affect the patient experience - Act as the commercial bridge between operational change and patient-facing communications - when something changes inside the business, you make sure it's reflected in how we communicate and retain patients - Work closely with the Head of Performance Marketing to ensure a clean handoff from acquisition into retention, with shared visibility on patient quality and LTV - Collaborate with the Marketing Director and senior stakeholders to report on retention performance, surface insights, and make the case for investment What we're looking for - Proven experience in a senior growth, retention, or lifecycle marketing role, ideally in a digital health, healthtech, or subscription business - A track record of owning and improving retention metrics - churn, LTV, activation, engagement - not just reporting on them - Strong understanding of CRM strategy and patient or customer lifecycle communications - Experience marketing subscription products or membership programmes, including auditing and rebuilding what isn't working - Commercially sharp - you build business cases, set goals, and hold yourself accountable to outcomes - Comfortable working cross-functionally with clinical, operational, and commercial teams, not just marketing - Experience working in a regulated industry - you understand the constraints and know how to operate effectively within them - Strong analytical skills, able to translate data into clear strategy and communicate findings to non-technical stakeholders - Experience leading and developing a small team At Releaf, we believe that diverse teams build better businesses. We're committed to creating an inclusive environment where everyone feels valued, respected, and able to do their best work. We welcome applications from people of all backgrounds, identities, and experiences — and we're happy to make reasonable adjustments throughout the recruitment process if you need them. If you'd like to discuss this, please don't hesitate to get in touch.4d:T9c0,

Responsibilities

Retention Strategy
Own Releaf's retention strategy, setting clear goals across patient activation, engagement, subscription growth, and churn reduction
Lead the ongoing development of Releaf+ - our subscription model - ensuring it delivers genuine value to patients and performs commercially
Develop and manage loyalty mechanics, refer-a-friend programmes, and other retention incentives that drive long-term patient engagement
Work alongside the Brand Team to market and communicate Releaf's retention products - including the Releaf medical cannabis card, Releaf Protect, and free legal support for Releaf+ patients - ensuring patients understand and use what's available to them
Build proactive intervention programmes that identify early signs of patient drop-off and act on them before churn happens
CRM & Communications
Work closely with the CRM & Lifecycle Lead to develop and execute a patient communications strategy across the full lifecycle - from onboarding through to long-term retention
Ensure CRM activity is data-led, well-segmented, and aligned to retention goals
Own the feedback loop between patient communications and operational reality - medication changes, formulary updates, patient support changes - ensuring comms reflect what's actually happening across the business

Requirements

Proven experience in a senior growth, retention, or lifecycle marketing role, ideally in a digital health, healthtech, or subscription business
A track record of owning and improving retention metrics - churn, LTV, activation, engagement - not just reporting on them
Strong understanding of CRM strategy and patient or customer lifecycle communications
Experience marketing subscription products or membership programmes, including auditing and rebuilding what isn't working
Commercially sharp - you build business cases, set goals, and hold yourself accountable to outcomes
Comfortable working cross-functionally with clinical, operational, and commercial teams, not just marketing
Experience working in a regulated industry - you understand the constraints and know how to operate effectively within them
Strong analytical skills, able to translate data into clear strategy and communicate findings to non-technical stakeholders
Experience leading and developing a small team

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With approximately 90% of revenue coming through subscriptions , CRM and retention are fundamental to the continued growth of the business. This is a hands-on role for someone who is as comfortable interrogating customer data and developing a retention strategy as they are building complex journeys in Klaviyo. You won’t be inheriting a finished test plan. You’ll be expected to find the opportunities, form a point of view, build the solution and measure the impact. The Role You’ll own the CRM lifecycle end to end, initially as an individual contributor, with the opportunity to grow into a CRM or Retention Lead role as the programme develops. The role will remain hands-on. You’ll continue to build and optimise alongside taking greater strategic ownership and, over time, potentially leading a team. What You’ll Own - Own the full customer lifecycle in Klaviyo , including welcome and onboarding, product education, replenishment, pre-billing, failed payment, save and skip, and winback journeys - Analyse flow, customer and cohort performance to identify where revenue and margin are being lost - Build and implement retention strategies based on why customers are cancelling or skipping , rather than relying on blanket save journeys - Develop strategies to convert high-intent one-time customers into subscribers - Own CRM activity across email, SMS and WhatsApp - Manage deliverability, database health and engagement - Develop and optimise loyalty programme mechanics, including earn, burn, tiers and redemption journeys - Work closely with creative teams to brief and iterate CRM assets based on performance - Lead A/B testing across journeys and campaigns, prioritising tests based on commercial impact - Develop clear reporting around CRM performance and incremental contribution How Success Will Be Measured You’ll have clear commercial ownership, with success focused on: - Increasing the contribution margin generated during a customer's first three months, relative to their initial order value. - Increasing the proportion of active customers ordering in any given month, capturing the impact of cancellations, skips and changes in purchase frequency. - Growing the incremental revenue and margin generated through CRM flows. What We’re Looking For We’re looking for someone with genuine Klaviyo expertise , rather than someone who has simply used the platform to send campaigns. You’ll ideally have: - Proven experience owning a CRM programme end to end - Deep, hands-on experience with Klaviyo , including complex conditional and branched journeys - A strong understanding of flow performance, attribution and incremental revenue - Experience working within a subscription-led business - Experience with Skio, Recharge or a similar subscription platform - A strong understanding of subscriber behaviour, churn and retention - A highly analytical approach, with the curiosity to investigate the data before being asked - The ability to turn insight into action and personally build and launch your recommendations - Strong strategic thinking and the ability to prioritise across multiple opportunities and projects - Experience with a loyalty platform would be a strong advantage - An independent, structured and fast-moving approach Why Join? This is an opportunity to join a growing DTC business at a point where CRM has a genuine opportunity to shape commercial performance , rather than simply support it. You’ll have significant ownership from day one, with the opportunity to build the CRM function, develop the retention strategy and grow into a broader leadership position as the business scales. Our client is committed to creating an inclusive and diverse workplace and welcomes applications from candidates of all backgrounds, experiences and perspectives. They believe that a diverse team makes for a stronger business and are committed to ensuring their recruitment process is fair and accessible to everyone. Please note: Due to the volume of applications, only candidates shortlisted for the next stage will be contacted. If you have not heard from us within two weeks of applying , unfortunately your application has not been successful on this occasion. We appreciate the time taken to apply and thank everyone for their interest.56:T7e7,

Responsibilities

Own the full customer lifecycle in Klaviyo , including welcome and onboarding, product education, replenishment, pre-billing, failed payment, save and skip, and winback journeys
Analyse flow, customer and cohort performance to identify where revenue and margin are being lost
Build and implement retention strategies based on why customers are cancelling or skipping , rather than relying on blanket save journeys
Develop strategies to convert high-intent one-time customers into subscribers
Own CRM activity across email, SMS and WhatsApp
Manage deliverability, database health and engagement
Develop and optimise loyalty programme mechanics, including earn, burn, tiers and redemption journeys
Work closely with creative teams to brief and iterate CRM assets based on performance
Lead A/B testing across journeys and campaigns, prioritising tests based on commercial impact
Develop clear reporting around CRM performance and incremental contribution

Requirements

Proven experience owning a CRM programme end to end
Deep, hands-on experience with Klaviyo , including complex conditional and branched journeys
A strong understanding of flow performance, attribution and incremental revenue
Experience working within a subscription-led business
Experience with Skio, Recharge or a similar subscription platform
A strong understanding of subscriber behaviour, churn and retention
A highly analytical approach, with the curiosity to investigate the data before being asked
The ability to turn insight into action and personally build and launch your recommendations
Strong strategic thinking and the ability to prioritise across multiple opportunities and projects
An independent, structured and fast-moving approach

Preferred

experience with a loyalty platform would be a strong advantage

57:T77f,The Growth Foundation (TGF) is an award-winning strategic growth partner for ambitious eCommerce and DTC brands - helping founders, operators, and investors scale with clarity, confidence, and expert support.We combine deep commercial insight with a focused offering across five core pillars: Strategy, Talent Acquisition, Tools, Courses, and Community.Founded in 2021 by Richard Chapple and Sarah Jasper-Baker - who helped scale Play.com, Gymshark, and The Hut Group into some of the UK’s most successful eCommerce brands - TGF now brings together a team of expert strategists, recruiters, and product builders who’ve supported growth for 100+ DTC businesses.We work with brands at key inflection points - whether unlocking new revenue, hiring leadership talent, sharpening commercial strategy, or enabling teams through practical learning.Through our trusted network of vetted delivery partners - including agencies and specialists in performance marketing, CRM, brand, creative, trading, and more - we connect clients with the right experts, and remain strategically involved to ensure delivery aligns with the growth plan.Our five core pillars:Strategy – Tailored commercial advice, brand positioning, and growth assessments that bring clarity to your next move.Talent – Industry-leading recruitment for eCom-native talent across growth, performance, leadership, and operations.Tools – Proprietary optimisation tools including Order Rescue, our Shopify Plus app that recovers lost revenue.Courses – On-demand training built from proven frameworks — enabling founders and teams to move fast, without retainers.Community – Founder Foundations, our peer-led event and content series for DTC leaders, operators, and investors who value honest insight over hype.If you’re a DTC brand, operator, or investor looking to scale sustainably and strategically - let’s talk. http://www.thegrowth.foundation/58:T25b2,Job Specification: CRM Executive Department: Client Team / CRM Reports to: CRM Manager Location: Remote Employment type: Full-time Salary: £25,000 per annum Applicants need to be eligible to work in the UK without sponsorship. About Rhizik Digital Rhizik Digital is a specialist retention marketing agency helping ambitious B2C brands build stronger customer relationships, increase customer lifetime value and drive sustainable growth. We combine CRM expertise, behavioural insight and high-quality execution to help brands get more value from the customers they already have. Our work spans retention strategy, CRM and lifecycle marketing, email and SMS, customer journeys, campaign execution, testing, optimisation and performance insight. We believe sustainable growth comes from making customer experiences more relevant, more valuable and more commercially effective. We work collaboratively with our clients, combining strategic thinking with practical delivery to help them make better decisions and achieve stronger results. The Role We are looking for a proactive, organised and detail-oriented CRM Executive to support the delivery of retention marketing activity across a portfolio of B2C brands. This is a role for someone who enjoys bringing plans to life, keeping projects organised and making sure the details are right. You will play an important role in delivering high-quality CRM campaigns, maintaining strong client communication and ensuring work progresses smoothly from planning through to execution. You will work closely with CRM Managers to support strategy development, manage campaign tasks and content calendars, coordinate client assets and approvals, and complete initial quality assurance checks before work moves to the next stage of review. You will also help keep projects on track by managing deadlines, following up on outstanding tasks and proactively flagging risks or issues. We value people who take ownership, communicate clearly and understand that reliable execution and a positive client experience are essential to great retention marketing. As a specialist agency, we want someone who is curious about customer behaviour, keen to develop their CRM knowledge and motivated to understand how their work contributes to client results. Key Responsibilities Client Support & Communication - Support CRM Managers in delivering retention marketing activity and maintaining strong client relationships. - Respond to client communications in a timely, professional and personable manner, ensuring questions and requests are acknowledged and actioned. - Proactively chase clients for required assets, content, approvals and information to keep projects moving. - Keep clients and internal team members informed of progress, outstanding requirements and potential delays. - Flag client concerns, communication challenges or relationship issues to the CRM Manager promptly. - Support client onboarding, planning and ongoing account management as required. CRM Delivery & Project Management - Support the planning and execution of CRM campaigns and lifecycle marketing activity across email, SMS and other relevant channels. - Own and maintain client content calendars, ensuring campaigns, deadlines, assets and deliverables are accurately recorded and up to date. - Manage day-to-day tasks and project timelines, coordinating dependencies and ensuring work progresses according to plan. - Coordinate campaign requirements, client assets, content and approvals with clients and internal team members. - Support campaign builds, scheduling, testing, reporting and other execution tasks as required. - Provide support with CRM strategy development, planning and implementation, working closely with the CRM Manager. - Proactively identify potential delays, blockers or competing priorities and communicate these early. Quality Assurance & Team Collaboration - Complete initial quality assurance checks on CRM campaigns and deliverables before they are reviewed by the CRM Manager. - Check work for accuracy, consistency, correct links, content, targeting, formatting and alignment with the brief and brand guidelines, as relevant to the task. - Ensure work is organised, documented and ready for review in line with Rhizik's ways of working. - Flag errors, risks, unclear briefs or anything that could affect the quality or timely delivery of work. - Communicate concerns around workload, team collaboration, client ways of working or internal processes to the CRM Manager. - Take ownership of assigned tasks, follow through on commitments and seek guidance when needed. - Contribute ideas and feedback to improve internal processes, campaign delivery and the quality of our work. Essential Experience & Skills - Strong organisational and project management skills, with the ability to manage multiple tasks and deadlines. - Excellent written communication skills and confidence communicating professionally with clients and colleagues. - Strong attention to detail and a commitment to producing accurate, high-quality work. - A proactive approach to managing tasks, following up on outstanding information and keeping projects moving. - The ability to prioritise workload, recognise potential issues and escalate challenges at the right time. - A collaborative mindset, with the confidence to ask questions, share concerns and seek support when needed. - A sense of ownership and accountability, with a willingness to take responsibility for assigned work and follow it through. - An interest in CRM, retention marketing, customer behaviour and how marketing activity drives commercial results. - A willingness to learn, take feedback on board and continuously develop your skills. Desirable Experience - Experience working in a digital marketing, CRM, email marketing or agency environment. - Familiarity with email marketing platforms, CRM systems or marketing automation tools. - Experience supporting email or SMS campaign execution, content calendars or campaign planning. - An understanding of customer journeys, lifecycle marketing and retention strategy. - Experience completing campaign QA, testing links and checking content before delivery. - Familiarity with project management tools and collaborative working platforms. What Success Looks Like In this role, success means: Reliable client communication: Clients receive timely responses, outstanding requests are followed up and communication is clear, professional and personable. Well-managed delivery: Content calendars, tasks and deadlines are accurate and up to date, with work progressing smoothly and potential delays flagged early. High-quality execution: Campaigns and deliverables are carefully checked, with issues identified before work moves to the next stage of review. Proactive ownership: You take responsibility for your tasks, follow through on commitments and anticipate what needs to happen next. Effective prioritisation: You manage competing demands, communicate when priorities conflict and seek support before delivery is affected. Strong team collaboration: You work effectively with CRM Managers and colleagues, share information and contribute to a positive working environment. Continuous development: You actively build your CRM knowledge, apply feedback and look for ways to improve your skills and the quality of your work. Commercial awareness: You develop an understanding of client objectives and customer behaviour, recognising how your work contributes to stronger retention marketing outcomes. Our Culture & Values At Rhizik, we believe great work comes from trust, ownership, collaboration and high standards. We are a people-first agency that wants everyone to do their best work, feel supported to develop and have the autonomy to take ownership. We value: People first: We treat clients and colleagues with respect and remember the people behind the work. Trust and autonomy: We empower people to make decisions, take responsibility and ask for support when needed. Ownership and accountability: We follow through on commitments and take responsibility for our work. Collaboration: We work with clients and colleagues, not in isolation, and believe the best results come from working together. High standards: We care about quality, detail and doing things properly. Development and learning: We remain curious, share knowledge, take feedback on board and look for ways to improve. Flexibility and balance: We want to deliver excellent work in a sustainable way, respecting one another's time and commitments. Constructive challenge: We question assumptions respectfully, raise concerns early and focus on finding better solutions. We are ambitious about the work we do, but we believe high standards do not require unnecessary ego. We want people who care about the outcome, take pride in their work and are genuinely good to work with. Why Join Rhizik Digital? This is an opportunity to join a specialist agency where retention marketing is at the heart of what we do. You will work with ambitious consumer brands, gain hands-on experience across CRM and lifecycle marketing, and see how thoughtful customer communication can contribute to commercial growth. You will work closely with experienced CRM Managers, giving you the opportunity to develop your technical skills, deepen your understanding of retention strategy and build confidence in client delivery. You will be part of a collaborative, growing team where your contribution matters, your development is supported and you have the opportunity to take ownership and make a difference.59:Tbc9,

Responsibilities

Support CRM Managers in delivering retention marketing activity and maintaining strong client relationships.
Respond to client communications in a timely, professional and personable manner, ensuring questions and requests are acknowledged and actioned.
Proactively chase clients for required assets, content, approvals and information to keep projects moving.
Keep clients and internal team members informed of progress, outstanding requirements and potential delays.
Flag client concerns, communication challenges or relationship issues to the CRM Manager promptly.
Support client onboarding, planning and ongoing account management as required.
Support the planning and execution of CRM campaigns and lifecycle marketing activity across email, SMS and other relevant channels.
Own and maintain client content calendars, ensuring campaigns, deadlines, assets and deliverables are accurately recorded and up to date.
Manage day-to-day tasks and project timelines, coordinating dependencies and ensuring work progresses according to plan.
Coordinate campaign requirements, client assets, content and approvals with clients and internal team members.

Requirements

Strong organisational and project management skills, with the ability to manage multiple tasks and deadlines.
Excellent written communication skills and confidence communicating professionally with clients and colleagues.
Strong attention to detail and a commitment to producing accurate, high-quality work.
A proactive approach to managing tasks, following up on outstanding information and keeping projects moving.
The ability to prioritise workload, recognise potential issues and escalate challenges at the right time.
A collaborative mindset, with the confidence to ask questions, share concerns and seek support when needed.
A sense of ownership and accountability, with a willingness to take responsibility for assigned work and follow it through.
An interest in CRM, retention marketing, customer behaviour and how marketing activity drives commercial results.
A willingness to learn, take feedback on board and continuously develop your skills.
Attention to eligibility: Applicants need to be eligible to work in the UK without sponsorship.

Preferred

Experience working in a digital marketing, CRM, email marketing or agency environment.
Familiarity with email marketing platforms, CRM systems or marketing automation tools.
Experience supporting email or SMS campaign execution, content calendars or campaign planning.
An understanding of customer journeys, lifecycle marketing and retention strategy.
Experience completing campaign QA, testing links and checking content before delivery.
Familiarity with project management tools and collaborative working platforms.

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Own and optimise the CRM lifecycle from onboarding to winback, driving revenue, retention and margin through Klaviyo flows, experimentation, and cross-channel comms.

Lead end-to-end CRM programme and journeys
Analyse flow performance and incrementality to inform strategy
Collaborate with creative and product teams to deploy impact-focused campaigns

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Lead and coordinate CRM project delivery and client relationships, supporting planning, execution and QA of campaigns across email, SMS and related channels.

Own and maintain client content calendars
Flag risks and delays early
Collaborate with the CRM Manager on strategy and improvements

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Remote CRM jobs in the UK

Head of CRM

CRM Manager

CRM Executive