11 days ago
Copywriting Manager
AJ Bell
Manchester, UK (Hybrid)Full time£62K/yr – £69K/yr
Find marketing roles you could actually win
2 open roles0
Find marketing roles you could actually win
2 open roles0
Copywriting Manager
Manchester, UK (Hybrid)
£62K/yr – £69K/yrManagerFull time
Posted 11 days ago
Top 1% of applicants do these two things.
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Job Summary
Own and lead the copy function, shaping tone of voice and brand language while driving efficient, high-quality content across channels; manage the copy team, collaborate with UX and cross-functional partners, and explore ethical AI use to raise standards.
- Plan resources and production schedules
- Mentor and develop junior writers
- Integrate AI tools to improve consistency and speed
Job Description
Responsibilities
- Craft high-quality long-form and short-form content for a range of channels and campaigns
- Evolve and refine copy briefs to deliver best in class comms
- Lead the ongoing development of our tone of voice and brand language guidelines
- Ensure consistency and quality across all content touchpoints
- Identify opportunities to introduce AI tools to improve workflow efficiency, content consistency, and delivery speed
- Help shape guidance for the ethical and effective use of AI within the copy team
- Manage, mentor and support a team of copywriters through feedback, coaching, and development opportunities
- Work closely with UX writers, supporting them to implement the brand TOV
- Contribute to building a strong copy community – sharing best practice, running sessions, and championing high standards
- Promote copywriting as a strategic discipline, ensuring the function is recognised and involved early in projects
Requirements
- Substantial experience of writing persuasive and effective copy for a variety of media, including email, advertising, push, in-app messaging, website.
- Experience of creative copywriting for online and offline campaigns, ideally experience in the financial services market.
- Excellent interpersonal and communication skills.
- Highly organised and able to work to demanding deadlines.
- Strong attention to detail in all aspects of work.
- Confident stakeholder manager with the ability to influence, advise, and communicate clearly.
- Experience mentoring or line-managing junior writers.
- Ability to manage multiple projects, deadlines, and competing priorities.
- Comfortable exploring and adopting AI tools as part of the creative workflow.
- Experience working with agencies or freelancers, particularly during brand, tone, or high-volume project phases.
Benefits
- 27 days holiday, increasing with service + buy/sell scheme + bank holidays
- 8% Pension with matched contributions
- Discretionary bonus scheme
- Share schemes (including free shares and BAYE)
- Health Cash Plan and discounted private healthcare
- Free gym
- Enhanced family leave (subject to qualifying criteria)
- Travel and bike loan schemes
- Employee Assistance Programme
AJ Bell
3.5 Glassdoor
AJ Bell was formed in 1995 and is now one of the leading online investment platforms in the UK. We provide customers and advisers with wide investment choice, low-cost delivery, market leading online functionality and first class service to help them manage investment portfolios within SIPPs, ISAs and Dealing accounts. We are a fast growing and profitable company, with over 644,000 customers and £103.3 billion of assets under administration. We are part of the FTSE 250 on the Main Market of the London Stock Exchange.
Founded in 1995
Salford, England, GBR
1.5K employees (85 in marketing)
60% recommend to a friend
65% CEO approval
Traffic Signals
Monthly Visitors
2.2M
Traffic Source Mix
Search
32.9%
Direct
62.6%
Referral
3.3%
Social
0.5%
Paid
0.6%
Headcount Trend
Current headcount: ~1.5K
Marketing Team
Marketing Team Size
46 (3% of company)
Marketing Roles Posted (Last 30 Days)
1