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Telecom Acquisitions Limited logo
3 months ago

Conversion Marketing Manager

Telecom Acquisitions Limited

Horsham, West Sussex, UK (Hybrid)Full time

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1 jobs
Telecom Acquisitions Limited logo

Conversion Marketing Manager

Telecom Acquisitions Limited

Horsham, West Sussex, UK (Hybrid)

In-houseFull-timeSenior level
3 months ago
Telecom Acquisitions Limited logo
Telecom Acquisitions Limited

Conversion Marketing Manager

Horsham, West Sussex, UK (Hybrid)

Salary Not AvailableSenior LevelFull time

Posted 3 months ago

Top 1% of applicants do these two things.

The other 99% submit and hope. You're about to do something different.

Job Summary

Own the end-to-end conversion engine from lead to sale, owning the journey, experiments, and compliant messaging while accelerating with AI tooling.

  • Growth & Conversion: design and optimize email, SMS and WhatsApp journeys to lift completions and win rates.
  • Experimentation: run structured A/B and multivariate tests, analyze results, and act on insights in a continuous cycle.
  • Compliance & AI: maintain regulatory compliance and use AI tooling to speed up test creation, analysis, and copy drafting.

Job Description

Responsibilities

  • Own and continuously improve the lead-to-sale conversion journey, identifying friction and opportunity at every step.
  • Design, build and run conversion campaigns and automated flows across email, SMS and WhatsApp.
  • Develop conversion hypotheses, design robust A/B and multivariate tests, analyse results, and act on the findings in a continuous cycle.
  • Optimise on-journey touchpoints - landing pages, forms and conversion steps - to lift completion rates.
  • Use AI tooling to accelerate variant creation, testing and analysis across the conversion funnel.
  • Define, monitor and report on the conversion funnel against clear KPIs, surfacing insight to the Head of Sales and wider board.
  • Maintain compliance with relevant regulation across all customer messaging, including ASA/CAP advertising standards and data and consent requirements.

Requirements

  • Demonstrable track record of improving conversion rates through structured testing.
  • Hands-on experience running direct marketing campaigns and automated journeys across channels such as email, SMS and WhatsApp.
  • A genuine test-and-learn mindset - hypothesis-led, data-literate, and comfortable being proven wrong.
  • Fluent and confident using AI tooling in day-to-day marketing work - drafting and iterating copy, stress-testing ideas, and extracting insight from data.
  • Strong analytical skills; able to interpret campaign and funnel data and translate it into action.
  • Self-directed and delivery-focused, comfortable owning a remit end to end.

Preferred

  • Experience with HubSpot or a comparable email/CRM platform.
  • Exposure to a high-volume lead environment.
  • Experience In Broadband, Telecoms Or Another Regulated Consumer Sector.

Benefits

  • 50% off broadband after successful completion of probation period - completely free after 2 years' service
  • 25 days holiday increasing up to a maximum of 30 days based on length of service - plus bank holidays and day off for your birthday
  • Death in service
  • Salary sacrifice pension scheme
  • Local company discounts
  • Buy and sell holiday scheme
  • Complementary fresh fruit and breakfast bar
  • Friday fridge
  • £500 Refer a friend
  • £250 bright ideas scheme
  • Company events - summer party, Christmas party and sports day just to name a few
Telecom Acquisitions Limited logo

Telecom Acquisitions Limited

We are the holding company for many residential brands, with a history and heritage specialising in the home move market, our recent partnership with TalkTalk has seen our ability to grow and acquire customers accelerate fast. Our portfolio of products ranges from broadband and energy, water and council tax set up, right the way through to TV and mobile sims – offering flexible contracts to our 66,000 residential base.The 1st November marked the start of a new chapter in our journey, and the beginning of our partnership with TalkTalk. Through organic growth in line with current trends, we are acquiring 2,000 net adds per month, and with further acquisitions however small or large residential base customers should add a further 50,000 in the next 12 months.If you are currently trading in this market place and either part of your business is residential or your total business is residential please contact us – with the recent industry trends seeing copper services ceasing and the growing competition from AltNets – whilst balancing the pressure to retain customers and a profitable bottom line, at TAL we are hopeful there are opportunities out there to super charge our growth.

45 employees (1 in marketing)
www.telecomacquisitions.co.uk

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551

Headcount Trend

Current headcount: ~45

Marketing Team

Marketing Team Size
1 (2% of company)