7 weeks ago
Manager, Strategy
WPP Media
London, UK (Hybrid)Full time
Find marketing roles you could actually win
3 open roles0
Find marketing roles you could actually win
3 open roles0
Manager, Strategy
London, UK (Hybrid)
Salary Not AvailableManagerFull time
Posted 7 weeks ago
Top 1% of applicants do these two things.
The other 99% submit and hope. You're about to do something different.
Job Summary
Own social strategy for influencer content across key accounts and new business, translating platform insight into actionable direction and defining success by channel and funnel KPIs.
- Own social strategy and measurement thinking for influencer campaigns across TikTok, Reels, Shorts, YouTube.
- Lead social-first creative territories with hooks, narratives, and platform-native formats.
- Mentor the strategy team and push thought leadership on creator trends.
Job Description
Responsibilities
- Own the social strategy approach across key accounts and new business, including audience insight, platform roles, content territories, creator approach, testing and measurement thinking
- Translate cultural and platform insight into simple, actionable strategic direction for influencer content and creative campaigns
- Define success by channel and funnel stage, aligning strategy to client objectives and KPIs
- Lead development of social-first creative territories and formats, including series thinking, creator prompts, hooks and narrative structures
- Ensure ideas are platform-native across TikTok, Reels, Shorts, YouTube and other relevant channels
- Maintain high creative standards across influencer-led work, balancing brand needs with creator authenticity
- Lead and deliver compelling pitch narratives that win confidence and drive decisions
- Present clearly and persuasively to senior stakeholders, handling challenge and turning feedback into stronger work
- Partner with account and production teams to ensure ideas are commercially viable and operationally sound
- Lead and mentor the strategy team, building a collaborative, high-performance environment
- Develop junior talent through coaching on social strategy, storytelling and presentation craft
- Act as a thought leader through POVs, talks and internal training on social and creator trends
WPP Media
Media is changing. So are we. We are WPP's global media collective, built for the AI era.We bring the best platform, people, and partners together to create innovative solutions that deliver unparalleled growth for brands - in every market, every day.
30K employees (6,827 in marketing)
Traffic Signals
Monthly Visitors
159.3K
Monthly Google Ads Budget
$9.9K
Traffic Source Mix
Search
34.3%
Direct
46.3%
Referral
10.7%
Social
5.7%
Paid
2.7%
Headcount Trend
Current headcount: ~30.1K
Marketing Team
Marketing Team Size
6,288 (21% of company)
Median Career Experience
10 years
Median Tenure
4.2 years
Marketing Roles Posted (Last 30 Days)
21
People
HR / Recruitment
Marketing Leadership
Rachel Serton
Head of Brand Experience
At the company for 8 years 7 months
Paidraic Carey
Group Director, Talent Acquisition, North America
At the company for 6 years 9 months
Dale Hanstad
Associate Director, Organic Search (SEO)
At the company for 4 years 3 months
Meagan Murdoch
Associate Director, Affiliate Marketing & Performance Partnerships
At the company for 5 years 5 months