1 day ago
Principal Content Strategist, Ecommerce
Global Payments
London, UK (Unknown)
Find marketing roles you could actually win
2 open roles0
Find marketing roles you could actually win
2 open roles0
Principal Content Strategist, Ecommerce
London, UK (Unknown)
Salary Not AvailableSenior Level5+ years exp
Posted 1 day ago
Top 1% of applicants do these two things.
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Job Summary
Own the content strategy and production for Global Payments’ ecommerce audience, driving awareness and trust through editorial planning, storytelling with SMEs, and cross-functional launches.
- Define content models and editorial calendars
- Partner with Product Marketing for launches
- Measure performance and iterate based on audience feedback
Job Description
Responsibilities
- Develop and implement a comprehensive content strategy tailored to drive awareness and build trust with Global Payments' audience of ecommerce companies
- Identify new content topics through a variety of methods (customer interviews, competitive analysis, internal council of product marketers, sales leaders, & executives, etc.) using a journalist's instinct for a great story
- Plan and produce content, such as video podcasts, live event webinars, or interactive web pieces with internal partners and vendors.
- Create and manage a detailed editorial calendar, in alignment with our distribution teams, leveraging our organic social channels, paid campaigns and email marketing efforts
- Own our bi-weekly newsletters, which packages up all of our video content, blogs, interactive content and customer stories to ensure these valuable assets find their audience
- Interview internal and external SMEs, incorporating customer voices & proprietary data in our content to help it stand out from the pack
- Work within our webinar platform and CMS to ensure the entire registration, go-live, and post-event experience is smooth for attendees.
- Define and implement content models and schemas to standardize content structures, facilitating reuse and scalability
- Partner with Product Marketing to activate and execute on product launch campaigns and landing pages targeting Restaurants
- Map all content to the buyer’s journey and align content plans with business goals
Requirements
- 5+ years experience in content marketing, ideally for a tech company (bonus points for e-commerce or point-of-sale experience)
- Experience as a strategic thinker and rapport builder to drive cross-functional participation and enthusiasm about our content strategy program
- Experience with multiple varieties of content (video, webinar, written, interactive, etc.) and/or channels (social, email, campaigns, etc.)
- Top-notch research, communication and editing skills with strong instincts for a great story
- A strong editorial sensibility and the ability to balance AI-enabled insights with human creativity and judgment
- A ‘campaign mindset’ for all content created
- Proficiency in LinkedIn, Instagram, Facebook, Reddit and YouTube platforms (and maybe consider yourself TikTok-curious)
- Experience working directly with Sales, Product Marketing and Customer Success
- Keen ability to distill complex information down to easily understood and marketable content
- Fluency in revenue marketing basics like lead scoring, content-influenced pipeline and funnel stages
Preferred
- Bonus: Experience with Copy.AI
- Experience with Copy.AI, interactive content development tools like Ceros and managing a podcast
- Bonus points for e-commerce or point-of-sale experience
- TikTok-curious
Global Payments
LUV Infinity Group is an exciting UK based umbrella company for a multitude of brands, ranging from nightclubs, bars to restaurants all over the United KingdomLUV Infinity Group has a firm Impression on the UK Nightlife and hospitality industry with our venues bringing thousands of smiles to customers faces every day since 2009; and we only continue to expand and grow today.We pride ourselves on thinking outside of the box, being innovative within our ideas & providing the best quality product across each and every diverse brand that we have created.Focusing at the heart of our business, our people; we believe a successful business begins with the people who operate it & we continually reinvent the wheel when it comes to what makes us good employers – this is what drives us.
Founded in 2009
Bristol, England, GBR
31 employees (4 in marketing)
Traffic Signals
Monthly Visitors
425M
Monthly Google Ads Budget
$18.2M
Traffic Source Mix
Search
39.5%
Direct
31.4%
Referral
5.8%
Social
4%
Paid
5.7%
Headcount Trend
Current headcount: ~31
Marketing Team
Marketing Team Size
3 (10% of company)
Marketing Roles Posted (Last 30 Days)
670