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3 months ago

Content Strategist - Stablecoins & Cross-Border Payments

Merge

London, UK (Remote)Full time

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1 jobs
Merge logo

Content Strategist - Stablecoins & Cross-Border Payments

Merge

London, UK (Remote)

AgencyFull-timeMid level
3 months ago
Merge logo
Merge

Content Strategist - Stablecoins & Cross-Border Payments

London, UK (Remote)

Salary Not AvailableMid LevelFull time

Posted 3 months ago

Top 1% of applicants do these two things.

The other 99% submit and hope. You're about to do something different.

Job Summary

Own the content narrative around stablecoins and cross-border payments, turning research into a multi-channel thought leadership program and external placements.

  • Own long form and short form content with a clear distribution plan across search and social.
  • Build relationships with journalists and editors to place guest articles and opinion pieces.
  • Turn a single research piece into a blog, LinkedIn thread, podcast talking point, newsletter pitch, and conference abstract.

Job Description

Responsibilities

  • Track developments across stablecoins, digital currencies, on-chain treasury management, and cross-border payments infrastructure.
  • Identify the questions that enterprise decision-makers are asking about stablecoins and payments, and build content that answers them directly.
  • Monitor the competitive landscape to spot gaps and opportunities in how this space is being covered.
  • Develop clear, opinionated perspectives on market trends - not summaries, but views that demonstrate expertise.
  • Write long-form content for the Merge website: guides, explainers, market analyses, and use-case breakdowns - optimised for both search engines and LLM discoverability.
  • Draft LinkedIn posts and thought leadership content, maintaining a consistent publishing cadence.
  • Produce short-form content: comparison pages, glossary entries, FAQ-style pages, and explainers that capture high-intent queries.
  • Create clear visuals: payment flow diagrams, treasury architecture maps, market comparisons, and infographics using relevant design tools.
  • Think beyond publication. A single piece of research should become a blog post, a LinkedIn thread, a podcast talking point, a newsletter pitch, and a conference abstract.
  • Pitch and place guest articles, opinion pieces, and expert commentary in relevant publications and newsletters.
  • Build relationships with journalists, newsletter editors, and podcast hosts covering payments and digital assets.
  • Coordinate with freelance podcast producers, video editors, and designers to deliver multimedia content. You own the brief and the narrative - external partners handle specialist production.

Requirements

  • Exceptional writing skills: you can take a complex topic and make it clear, engaging, and persuasive.
  • Strong analytical thinking: you can read a market report, a regulatory filing, or a protocol whitepaper and extract what matters.
  • An instinct for distribution: you think about where content will live and who will see it, not just whether it's well written.
  • Speed and consistency: you can produce multiple pieces of quality content per week and sustain that cadence.
  • Intellectual curiosity about finance, blockchain, and how money moves globally.

Preferred

  • Understanding of how search engines and LLMs discover and surface content.
  • Exposure to payments, blockchain, or financial markets (through study, internships, or personal interest).
  • Experience pitching or placing content with journalists, editors, or publications.
  • A personal blog, newsletter, or portfolio of published writing.
  • Experience briefing or coordinating with freelancers and external creative partners.
Merge logo

Merge

MERGE is a marketing and technology agency built for the intersection of health and wellness. We help brands navigate complex consumer journeys and unlock growth through data-driven storytelling, AI-powered personalization, and bold creativity.Powered by human insight, creativity, and AI, we unite people and brands.Our expertise spans health and consumer brands, with demonstrated experience across industries including: Pharma and Medtech, Health Providers, Insurance, Health, Financial Services, Retail, Connected Living, and Food.We provide deep platform expertise and services in: Strategy, Creative, Public Relations, Experience, Performance Marketing, Media, and Platforms.Our success is best illustrated in our enduring client partnerships with marquee brands such as Abbott, Blue Cross Blue Shield, GE Healthcare, Supernus, American Express, T-Mobile, Coach, and Meta.With teams across offices in Atlanta, Boston, Chicago, Denver, Kansas City, Los Angeles, New York City, and Raleigh. MERGE’s culture embraces agility, ability, and humility to consistently deliver exceptional client results.Recruitment Fraud Alert Notice: Please be aware of potential fraud or scams by individuals, organizations, or websites falsely claiming to represent MERGE in recruitment activities. MERGE follows a well-defined recruitment process for all positions, which includes formal interviews before issuing any offers of employment. Importantly, we do not require any payments or fees from job applicants. Additionally, MERGE does not conduct interviews through texting platforms such as RingCentral. If you receive any suspicious emails claiming to recruit on behalf of MERGE, do not share personal information or make any payments. Qualified candidates should only apply to current openings directly through MERGE’s

Founded in 2018
Chicago, Illinois, USA
852 employees (246 in marketing)
www.mergewell.com

Traffic Signals

Monthly Visitors
46.8K
Monthly Google Ads Budget
$18.6K
Traffic Source Mix
Search
39.5%
Direct
45.4%
Referral
9.1%
Social
4.5%
Paid
1.3%

Headcount Trend

Current headcount: ~857

Marketing Team

Marketing Team Size
130 (15% of company)
Median Career Experience
12 years
Median Tenure
3.5 years
Marketing Roles Posted (Last 30 Days)
4

People

Marketing Leadership

Paul Buranosky
Paul Buranosky
Chief Marketing Officer
At the company for 1 year 6 months
Brittany Seieroe-Pettrone
Brittany Seieroe-Pettrone
VP, Marketing Operations
At the company for 11 years 11 months
Kaitlyn Thompson
Kaitlyn Thompson
VP, Brand Strategy, Consumer & Lifestyle
At the company for 1 year 1 month
Todd Kelley
Todd Kelley
VP, Performance Marketing
At the company for 6 years 5 months

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