4 weeks ago
Content Marketing Strategist
Barclays
London, UK (Unknown)Permanent
Marketing jobs
2 marketing jobs
Content Marketing Strategist
London, UK (Unknown)
Salary Not AvailableSenior LevelPermanent
Posted 4 weeks ago
Job Summary
Own end-to-end content strategy and delivery across digital channels, translating complex topics into clear narratives; drive editorial governance, partner with cross-functional teams, optimise for SEO and AI discovery, and monitor performance to improve engagement.
- Own content delivery from concept to publication
- Lead multi-stakeholder content programmes
- Improve content through data and performance insights
Job Description
Responsibilities
- Translate strategic priorities into impactful content plans and campaigns across digital, social, email and client channels.
- Develop compelling narratives that simplify complex investment and wealth management topics for target audiences.
- Own content delivery from concept to publication, ensuring quality, consistency and regulatory compliance throughout.
- Partner with investment, product, client, marketing and communications teams to develop and execute content programmes.
- Manage editorial calendars, content pipelines and governance processes across multiple stakeholders.
- Identify opportunities to optimise content for search engines, AI discoverability and emerging distribution channels.
- Support the development of scalable content frameworks and processes that enable efficient content creation across PBWM.
- Monitor content performance and use insights to continuously improve engagement and effectiveness.
- Ensure all content meets brand, regulatory and Consumer Duty requirements across relevant markets.
Requirements
- Content strategy and multi-channel execution experience.
- Exceptional storytelling and editorial judgement.
- Strong stakeholder management and influencing skills.
- Experience managing content programmes end-to-end.
- Ability to translate complex topics into engaging content.
- Experience working within a regulated environment.
- Strong understanding of digital content distribution.
- High attention to detail and content quality standards.
Preferred
- Asset Management, Wealth Management or Financial Services experience.
- Financial journalism or publishing background.
- Experience supporting global content distribution models.
- Understanding of SEO and AI-driven content discoverability.
- Knowledge of Consumer Duty and cross-border marketing regulations.
- Experience with Salesforce and marketing automation platforms.
Barclays
LUV Infinity Group is an exciting UK based umbrella company for a multitude of brands, ranging from nightclubs, bars to restaurants all over the United KingdomLUV Infinity Group has a firm Impression on the UK Nightlife and hospitality industry with our venues bringing thousands of smiles to customers faces every day since 2009; and we only continue to expand and grow today.We pride ourselves on thinking outside of the box, being innovative within our ideas & providing the best quality product across each and every diverse brand that we have created.Focusing at the heart of our business, our people; we believe a successful business begins with the people who operate it & we continually reinvent the wheel when it comes to what makes us good employers – this is what drives us.
Founded in 2009
Bristol, England, GBR
31 employees (4 in marketing)
Marketing Team
Marketing Team Size
3 (10% of company)
Marketing Roles Posted (Last 30 Days)
705
Traffic Signals
Monthly Visitors
425M
Monthly Google Ads Budget
$18.2M
Traffic Source Mix
Search
39.5%
Direct
31.4%
Referral
5.8%
Social
4%
Paid
5.7%
Headcount Trend
Current headcount: ~31