9 hrs ago
Marketing Freelancer (Content Audit)
MK Gallery
Milton Keynes, UK (Remote)Full time
Marketing jobs
2 marketing jobs
Marketing Freelancer (Content Audit)
Milton Keynes, UK (Remote)
Salary Not AvailableIntern/New GradFull time
Posted 9 hrs ago
Top 1% of applicants do these two things.
The other 99% submit and hope. You're about to do something different.
Job Summary
Owns and delivers a structured content audit and migration plan for MK Gallery’s website, including a complete content inventory, a prioritized audit with actionable recommendations, a migration/archival strategy, and a handover to Marketing and digital partners.
- Manages content inventory and migration planning
- Assesses content quality, accessibility, and SEO
- Collaborates with Marketing and analytics to inform decisions
Job Description
Responsibilities
- The freelancer will review the Gallery's existing website content and provide a structured audit that supports content migration and future content strategy.
- Completing a full inventory of existing website content.
- Assessing content quality, relevance and performance.
- Identifying content suitable for migration to the new website.
- Identifying outdated, duplicated, low-value or underperforming content that should be merged, rewritten or removed.
- Reviewing available analytics data to help inform recommendations, including user engagement and content performance.
- Considering accessibility, readability and SEO throughout the audit.
- Working with the Marketing team and digital partners to agree recommendations.
- Project Deliverables: A complete content inventory of the existing website; a prioritized content audit with recommendations for each page or content type; a migration plan identifying content to migrate, archive, rewrite, merge or remove; recommendations to improve content quality, structure, accessibility and search performance; a handover session with the Marketing team to present findings and answer questions.
Requirements
- Experience in website content audits, content strategy or digital content management.
- Content strategy, digital editing or SEO copywriting.
- Managing and auditing website content within the WordPress CMS.
- Content inventories, SEO optimisation and readability analysis.
- Auditing content against WCAG 2.1/2.2 AA accessibility standards.
- Using GA4 or similar analytics platforms to inform content decisions.
- Basic understanding of HTML and CSS.
- Experience in the arts and cultural sector is advantageous but not essential.
Preferred
- Experience working within the arts and cultural sector would be an advantage but is not essential.
MK Gallery
5.0 Glassdoor
MK Gallery brings world-class exhibitions and events together with pioneering learning and community programmes to Milton Keynes.
Founded in 1999
Milton Keynes, England, GBR
61 employees (21 in marketing)
1% recommend to a friend
Traffic Signals
Monthly Visitors
12.9K
Traffic Source Mix
Search
65.7%
Direct
12.9%
Referral
13.5%
Social
7.8%
Headcount Trend
Current headcount: ~61
Marketing Team
Marketing Team Size
4 (7% of company)
Marketing Roles Posted (Last 30 Days)
1