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Marketing jobs

1 marketing jobs

2 months ago

Global Brand & Community Director

This is Beyond Ltd

London, UK (Hybrid)Full time

Find marketing roles you could actually win

1 open roles0

Find marketing roles you could actually win

1 open roles0

Global Brand & Community Director

London, UK (Hybrid)

Salary Not AvailableSenior Level8+ years expFull time

Posted 2 months ago

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Job Summary

Own the end-to-end marketing engine across strategy, brand, and demand to drive growth for luxury travel events, pairing brand campaigns with data-driven optimization and efficient processes.

Market Growth & Brand Orchestration: Lead cross-channel planning and campaigns that boost audience engagement and event success.
Operational Excellence: Implement scalable marketing processes and workflows across creative, CRM, digital, and events to raise efficiency.
Analytics-driven ROI: Use data and attribution to optimize spend and inform strategic priorities.

Job Description

Responsibilities

Marketing Strategy & Planning - Develop and execute a unified marketing strategy that aligns with business goals, ensuring marketing initiatives directly support the company’s growth and the successful execution of its events.
Marketing Strategy & Planning - Support the event marketing teams in the creation and implementation of an annual marketing plan for their shows, delivering against business goals and ensuring a deep understanding of audience needs and positioning.
Brand Management - Continually enhance the This is Beyond brand across all touchpoints, building retention, awareness, and the company’s reputation within the luxury travel industry.
Brand Management - Oversee the development and execution of marketing campaigns that support the brand’s strategic objectives, ensuring high levels of retention, recognition, and engagement.
Process Optimisation & Efficiency - Drive efficiency by introducing new processes, systems, and frameworks that optimise internal workflows (Get The House in Order), supporting This is Beyond’s organisational growth and operational maturity.
Process Optimisation & Efficiency - Introduce and manage new marketing processes, ensuring streamlined workflows across teams, including the creative, CRM, and digital functions and the broader Events teams.
Process Optimisation & Efficiency - Identify and implement opportunities for optimisation, refining processes, strategies, and tactics based on feedback and performance metrics to improve results over time.
Performance Marketing - Utilise data-driven approaches to optimise marketing performance, including leveraging analytics tools to track, report on, and improve marketing ROI.
Budget & Financial Management - Manage the marketing budget effectively, utilising ROI-based decision-making to ensure optimal spend and efficient resource allocation.
Budget & Financial Management - Manage the marketing budget with a focus on cost efficiency, forecasting, and reporting, while ensuring that spending aligns with strategic priorities.

Requirements

Minimum of 8-10 years' experience in a senior marketing or leadership role, with a strong background in B2B marketing, ideally within the luxury travel, events, or trade show sectors.
Proven track record of leading, growing, and managing high-performing teams.
Significant experience in developing and executing integrated marketing strategies across multiple channels, including digital, CRM, PR, branding, and campaign management.
Experience in financial planning and budget management, with the ability to make ROI-based decisions.
In-depth knowledge of the latest marketing trends and techniques, with a strong understanding of data analytics and performance marketing.
Excellent communication and interpersonal skills, with the ability to engage stakeholders at all levels.
Strong organisational skills and a high level of attention to detail, able to prioritise and manage multiple projects simultaneously.
Willingness to travel and work flexible business hours as required.
Capacity to work flexible hours as required when on-site.
Perform additional ad hoc duties as required to support business operations and team objectives.

Benefits

Benefits: Enjoy a range of benefits, including: Pension Scheme, Hybrid working arrangement, Health Cash Plan/BUPA coverage, Ongoing Learning & Development opportunities, Bonus Earning Potential, Social Events & Travel Opportunities

This is Beyond Ltd

We are an independently minded company creating events that reshape industries into inspired communities. We believe that good business starts with great relationships, so we always put human connections at the heart of every marketplace and experience. Our immersive events are carefully curated, bringing together thought-leaders and curious individuals to share ideas; learn from insightful content; and start game-changing professional collaborations. Each one features an un-conference, pre-matched appointments and spectacular parties.PURE Life Experiences is the world’s defining travel tradeshow for the high-end experiential travel community. More than a meeting place, PURE brings together like-minded people renowned for producing the most immersive experiential travel products in the world.LE Miami is our travel trade festival dedicated to the thriving high-end contemporary travel market. The show promotes luxury suppliers offering unique, design-oriented and personalised products and services aimed at the creative class traveller.We Are Africa showcases the remarkable brands and travel operators that constitute the very best of African tourism. The show is dedicated to showing the diversity of the continent and its multiple stories, celebrating and promoting the unique beauty of Africa to the world.Further East is Asia’s first ‘barefoot’ travel tradeshow, taking place on Seminyak Beach, Bali. In the face of globalisation, the event provides an authentic context for Asian brands to show their unique identity and rich heritage, while helping to guide the continent’s exciting future.Conservation Lab is a two-day un-conference that unites key leaders from conservation, travel, technology, behavioural sciences, philanthropy and government to shape travel into a stronger force in the fight for conservation. We Are Africa North America takes a select group of 70 exhibitors to the iconic Sundance Mountain Resort in Utah.

Founded in 2008

London, England, GBR

84 employees (27 in marketing)

www.thisisbeyond.com

Traffic Signals

Monthly Visitors

11.9K

Traffic Source Mix

28.2%

Direct

48.4%

Referral

15.7%

Social

Paid

1.2%

Headcount Trend

Current headcount: ~84

Marketing Team

Marketing Team Size

17 (20% of company)

Responsibilities

Marketing Strategy & Planning - Develop and execute a unified marketing strategy that aligns with business goals, ensuring marketing initiatives directly support the company’s growth and the successful execution of its events.
Marketing Strategy & Planning - Support the event marketing teams in the creation and implementation of an annual marketing plan for their shows, delivering against business goals and ensuring a deep understanding of audience needs and positioning.
Brand Management - Continually enhance the This is Beyond brand across all touchpoints, building retention, awareness, and the company’s reputation within the luxury travel industry.
Brand Management - Oversee the development and execution of marketing campaigns that support the brand’s strategic objectives, ensuring high levels of retention, recognition, and engagement.
Process Optimisation & Efficiency - Drive efficiency by introducing new processes, systems, and frameworks that optimise internal workflows (Get The House in Order), supporting This is Beyond’s organisational growth and operational maturity.
Process Optimisation & Efficiency - Introduce and manage new marketing processes, ensuring streamlined workflows across teams, including the creative, CRM, and digital functions and the broader Events teams.
Process Optimisation & Efficiency - Identify and implement opportunities for optimisation, refining processes, strategies, and tactics based on feedback and performance metrics to improve results over time.
Performance Marketing - Utilise data-driven approaches to optimise marketing performance, including leveraging analytics tools to track, report on, and improve marketing ROI.
Budget & Financial Management - Manage the marketing budget effectively, utilising ROI-based decision-making to ensure optimal spend and efficient resource allocation.
Budget & Financial Management - Manage the marketing budget with a focus on cost efficiency, forecasting, and reporting, while ensuring that spending aligns with strategic priorities.

Requirements

Minimum of 8-10 years' experience in a senior marketing or leadership role, with a strong background in B2B marketing, ideally within the luxury travel, events, or trade show sectors.
Proven track record of leading, growing, and managing high-performing teams.
Significant experience in developing and executing integrated marketing strategies across multiple channels, including digital, CRM, PR, branding, and campaign management.
Experience in financial planning and budget management, with the ability to make ROI-based decisions.
In-depth knowledge of the latest marketing trends and techniques, with a strong understanding of data analytics and performance marketing.
Excellent communication and interpersonal skills, with the ability to engage stakeholders at all levels.
Strong organisational skills and a high level of attention to detail, able to prioritise and manage multiple projects simultaneously.
Willingness to travel and work flexible business hours as required.
Capacity to work flexible hours as required when on-site.
Perform additional ad hoc duties as required to support business operations and team objectives.

Benefits

Benefits: Enjoy a range of benefits, including: Pension Scheme, Hybrid working arrangement, Health Cash Plan/BUPA coverage, Ongoing Learning & Development opportunities, Bonus Earning Potential, Social Events & Travel Opportunities