Responsibilities\n- Take ownership of the ABI social media channels to engage our current audience and reach new audiences, using suitable systems and tools (e.g. Sprout Social and Canva) to schedule and design content.\n- Report and evaluate analytics on the success of our content, making recommendations for refinements and improvements.\n- Develop and design content across the ABI's social media platforms (these include, but are not limited to, X, LinkedIn and Instagram), working with communications colleagues to support the delivery of the ABI’s digital campaigns. This includes the production of video and infographics.\n- Implement the content strategy for the ABI’s social media channels\n- Work with the Marketing & Brand Manager, both supporting and developing digital campaigns, including working with agencies where appropriate.\n- Oversee the social media content calendar and blog schedule, ensuring a steady stream of content is shared throughout the year.\n- Report and evaluate analytics on the success of our content, making recommendations for refinements and improvements.\n- Work with the Digital & Web Officer to support ABI web content, ensuring that it is accurate, timely, engaging for our audiences, contributes to positive user experiences, and advances organisational strategies.