Responsibilities

• Planning and executing marketing around collection launches, product launches and major sales events
• Creating anticipation before launches and maintaining momentum afterwards
• Developing organic social strategies designed to increase reach, engagement, traffic and sales
• Planning and managing social content and Stories using existing photography, video and campaign assets
• Developing strong, shareable marketing concepts and identifying opportunities to increase organic reach
• Managing and growing our influencer and creator programme, including discovering promising new creators
• Planning influencer activity strategically around launches, sales and other key commercial periods
• Managing creator briefs, gifting, posting schedules and deliverables
• Maintaining the marketing calendar and ensuring campaigns are executed reliably and on time
• Reviewing performance and using results to improve future marketing activity

Requirements

• Approximately 4+ years of substantive professional marketing experience, ideally within fashion, luxury, beauty, ecommerce, lifestyle or another highly visual consumer brand.
• Strong experience planning and executing consumer marketing campaigns
• Experience working on product or collection launches
• A strong understanding of organic social media and what drives reach, engagement and sharing
• Experience managing influencers and creators
• Strong commercial awareness and an understanding that marketing ultimately needs to contribute to growth and sales
• Excellent organisation and the ability to manage multiple campaigns and deadlines
• The confidence to bring your own ideas and recommendations, rather than simply waiting for instructions
• The ability to work within an established and distinctive creative direction
• A high level of reliability, initiative and personal ownership

Preferred

• Experience within a premium or luxury-positioned consumer brand would be particularly valuable.
• A relevant degree or MA is welcome, but practical experience, commercial judgement, creativity, reliability and the ability to take ownership are more important to us than qualifications alone.