7 days ago
Associate Marketing Director
Veracyte, Inc.
London, UK (Remote)
Marketing jobs
2 marketing jobs
Associate Marketing Director
London, UK (Remote)
Salary Not AvailableSenior Level10+ years exp
Posted 7 days ago
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Job Summary
Own the international IVD regional marketing strategy and execute cross-functional Go-To-Market plans across product, segment, and geography, while leading VoC, events, content governance, demand generation, launches, and close collaboration with Sales and global teams.
- Regional strategy development and execution
- Voice of Customer, market intelligence, and messaging alignment
- Launch readiness, campaigns, and field enablement
Job Description
Responsibilities
- In collaboration with Global Marketing Teams, define and own the international IVD regional marketing strategy by product, segment, and geography; translate market dynamics and customer insights into strategic direction and execution priorities; identify opportunities, barriers, and competitive positioning
- Contribute to product lifecycle management providing input to the global marketing team for feature prioritization, concept development, testing, and continuous product improvement; to ensure alignment between product evolution and market needs
- Provide input to the global marketing team and/or other cross functional development forums to ensure alignment with the international team for complete customer and technical requirements for product development and represent customer, and regional business perspectives
- In collaboration with Global Marketing teams, lead our regional Voice of Customer (VoC) initiatives including qualitative and quantitative research, market assessment, and competitive intelligence; translate insights into strategy, messaging, and product improvements
- Lead multi-channel operational marketing execution including regional campaign planning and work cross functionally with global communications teams for campaign development, digital marketing, and content creation across the region in sync with our global marketing messaging
- Oversee content governance including creation, local approval processes, version control, compliance, and scientific accuracy; ensure adherence to IVD/IVDR standards
- Determine the regional strategy of key events and congresses to participate across geographies in coordination with the Global Meeting & Events team for the planning, execution and post – event management, ensuring strong external visibility and compliant scientific positioning
- Deliver high-impact sales enablement tools, in coordination with Global Marketing, to localize and develop impactful regional messaging frameworks, training materials, objection handling, and field support programs
- Drive Prosigna growth and demand generation while leading NGS strategic transition regional programs including segmentation, targeting, customer conversion programs, education initiatives, and performance tracking
- In collaboration with Decipher global marketing team, define and execute international IVD launch roadmap including positioning, segmentation, messaging architecture, and full commercial readiness (tools, training, infrastructure)
Requirements
- 10+ years of marketing experience in life sciences, diagnostics, or biotech
- Proven experience in both strategic marketing leadership and operational execution
- Demonstrated experience in product lifecycle management, product development support, and commercialization
- Experience working effectively in complex matrix organizations
- Strong analytical capabilities with the ability to translate data into actionable insights
- Excellent communication, leadership, and stakeholder engagement skills
- Strong understanding of oncology diagnostics and EMEA healthcare market dynamics
- Experience supporting platform transitions (e.g., NGS or technology migration)
- Knowledge of IVD/IVDR regulatory frameworks and compliance requirements
- Experience in product launches and commercialization strategies within diagnostics or biotech
Benefits
- What We Can Offer You Veracyte is a growing company that offers significant career opportunities if you are curious, driven, patient-oriented and aspire to help us build a great company. We offer competitive compensation and benefits, and are committed to fostering an inclusive workforce, where diverse backgrounds are represented, engaged, and empowered to drive innovative ideas and decisions. We are thrilled to be recognized as a 2024 Certified™ Great Place to Work® in both the US and Israel - a testament to our dynamic, inclusive, and inspiring workplace where passion meets purpose.
Veracyte, Inc.
LUV Infinity Group is an exciting UK based umbrella company for a multitude of brands, ranging from nightclubs, bars to restaurants all over the United KingdomLUV Infinity Group has a firm Impression on the UK Nightlife and hospitality industry with our venues bringing thousands of smiles to customers faces every day since 2009; and we only continue to expand and grow today.We pride ourselves on thinking outside of the box, being innovative within our ideas & providing the best quality product across each and every diverse brand that we have created.Focusing at the heart of our business, our people; we believe a successful business begins with the people who operate it & we continually reinvent the wheel when it comes to what makes us good employers – this is what drives us.
Founded in 2009
Bristol, England, GBR
31 employees (4 in marketing)
Traffic Signals
Monthly Visitors
425M
Monthly Google Ads Budget
$18.2M
Traffic Source Mix
Search
39.5%
Direct
31.4%
Referral
5.8%
Social
4%
Paid
5.7%
Headcount Trend
Current headcount: ~31
Marketing Team
Marketing Team Size
3 (10% of company)
Marketing Roles Posted (Last 30 Days)
666