3 weeks ago
SEO & Generative Search Manager
Principle
London, UK (Hybrid)Full time
Marketing jobs
2 marketing jobs
SEO & Generative Search Manager
London, UK (Hybrid)
Salary Not AvailableSenior Level5+ years expFull time
Posted 3 weeks ago
Job Summary
Lead and own a content-led SEO and Generative AI search program to increase organic visibility, traffic and engagement across traditional and AI-powered platforms.
- Develop and execute SEO strategy, GEO/LLMO initiatives, and content optimisation
- Use AI tools to scale research, analysis and reporting
- Collaborate with content, UX and marketing teams to act on data-driven opportunities
Job Description
Responsibilities
- Develop and execute a content-focused SEO strategy designed to increase organic visibility, traffic and engagement.
- Lead Generative Engine Optimisation (GEO/LLMO) initiatives to improve content visibility and citations across AI-powered search and answer engines.
- Conduct keyword research, search-intent analysis, content-gap analysis and competitive research.
- Optimise content and entity signals for both traditional search engines and generative AI platforms.
- Use AI tools and automation to scale SEO research, content analysis, topical-authority planning and reporting.
- Identify opportunities to improve existing content and develop new SEO- and GEO-focused content.
- Analyse SEO and GEO performance, identify trends and translate findings into actionable recommendations.
- Identify emerging search and AI-visibility trends and translate them into commercial opportunities.
Requirements
- 5+ years' SEO experience, ideally within a large-scale digital, technology, SaaS, e-commerce or similarly complex organisation.
- Strong expertise in content-led SEO strategy.
- Practical understanding of GEO, LLMO and AI Search optimisation.
- Knowledge of how content can be optimised for citations and visibility within AI-generated answers.
- Understanding of entity signals, structured data and answer-led content formats.
- Experience incorporating AI and automation into SEO workflows.
- Strong keyword research, search-intent and content optimisation capabilities.
- Hands-on experience with platforms such as SEMrush and Google Search Console.
- Strong analytical skills with the ability to turn search data into content and growth strategies.
- Experience working cross-functionally with content, UX and marketing teams.
Principle
We are built on the principle that powerful, well-implemented brands are instrumental in realising vision and creating growth. We are a leader in experience design, brand transformation and implementation, with a diverse team of over 700 experts across 23 offices. A unique blend of rigorous thinking, creativity and operational excellence underpins our approach. For thirty-eight years, we have partnered with many of the world’s leading brands to drive change and build growth.
Marketing Team
Marketing Team Size
18 (5% of company)
Median Career Experience
14.5 years
Median Tenure
9.3 years
Marketing Roles Posted (Last 30 Days)
2
People
Traffic Signals
Monthly Visitors
1.4K
Traffic Source Mix
Search
38.1%
Direct
47.1%
Referral
7.4%
Social
6.1%
Paid
1%
Headcount Trend
Current headcount: ~400