You’ll be responsible for creating, testing, and scaling ad campaigns that convert.
Write and test all ad copy, split test funnel copy and landing page content yourself (no outsourcing).
Work with our media & design team to produce high-performing creatives.
Build and manage paid campaigns across Facebook, Instagram, and Google PPC.
Continuously split test ads, funnels, and strategies to optimize conversions.
Use AI-driven optimization techniques to scale winning campaigns profitably.
Ensure ads are compliant, approved quickly, and reach the right audiences.
Write short-form and long-form copy for ads, funnels, landing pages, and retargeting campaigns.
Architect lead gen funnels designed to capture, nurture, and convert agency leads into booked calls.
Manage campaigns end-to-end, targeting, budgets, bidding, scaling.
Run A/B and multivariate testing on copy, creatives, and funnels to maximize CTR, CPC, CPL, and booked meetings.
Work directly with media production and design team to align visuals with campaign strategy.
Track performance, generate weekly reports, and recommend optimization strategies.
Ensure ads meet Meta & Google ad policies, get approved, and maintain healthy accounts.
Identify winners and systematically scale campaigns to maximize ROI

3–5+ years in performance marketing & paid ads strategy (agency background strongly preferred).
Proven track record of driving conversions in FB/IG Ads and Google PPC campaigns.
Portfolio of ad copy and funnels that delivered measurable results.
Deep knowledge of split testing, conversion tracking, retargeting, scaling strategies.
Hands-on experience writing and testing direct-response copy (ads, landing pages, email follow-ups).
Understanding of AI optimization tools for paid ads.
Strong grasp of compliance (Meta, Google) to ensure campaigns run smoothly.

Facebook Ads Strategist (performance based - USA Only)