Develop strategic and effective regional marketing plans to build pipeline and drive revenue goals
Work with Marketing and Sales teams to create and execute regional marketing programs tailored to local markets and target accounts. These include in-person and virtual seminars, webinars, executive engagements, third party conferences, networking events, meeting maker programs, etc.
Partner with various cross-functional teams to deliver a comprehensive portfolio of marketing programs to help meet and exceed marketing targets
Partner and execute campaigns and events on strategic corporate industry initiatives, such as healthcare
Demonstrated experience planning and executing field marketing programs in support of healthcare accounts, with an understanding of healthcare buyer personas, compliance considerations, and regional market dynamics.
Build and maintain relationships with channel partners and key go-to-market ecosystem partners to strengthen our value propositions, create broader market awareness and generate new business opportunities
Track lead flow to ensure the appropriate Sales channels are following up with event attendees and campaign responders in a timely manner
Manage to key metrics and monitor KPIs in Salesforce and Tableau

7+ years of experience in relevant field or event marketing roles within a fast-paced, high-growth technology company
Strong Field and Channel Marketing expertise, personal drive, a history of career growth
Ability to create, manage, execute multiple marketing campaigns concurrently, and quickly pivot as needs change
Ability to effectively communicate regional marketing plans and build buy-in with sales teams and channel
Strong understanding of the IT buyer, ability to write to and create compelling events for buyer personas
Strong written, oral, interpersonal and presentation skills
Excellent project management, negotiation, decision-making, and strategic thinking skills with ability to make data-driven decision
Ability to build trusting, collaborative relationships with peers, sales teams, distributors, resellers and customers

Field Marketing Manager - Southeast