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6 weeks ago

Content Marketing Specialist

Garmin International, Inc.

Olathe, KS (On-site)Full time

Marketing jobs in the US requiring up to 2 years of experience

Garmin International, Inc.

Content Marketing Specialist

Olathe, KS (On-site)

Salary Not AvailableMid Level2+ years expFull time

Posted 6 weeks ago

Job Summary

Own and execute Garmin blog content from concept through publication, independently managing multiple deadlines, topic selection aligned with marketing goals, and optimization for search performance, while coordinating with cross-functional teams to drive campaigns and reader engagement.

Own story ideation and reporting
Drive SEO and content performance
Lead cross-department content campaigns

Job Description

Responsibilities

Develop original and creative concepts for blog posts designed to attract new and existing Garmin customers
Independently oversee a story idea from conception to publication, including initial research, producing creative copy, and guiding it through the editing and approval process to build for publication while collaborating with other departments to ensure promotion and maximum readership
Utilize a thorough understanding of Garmin’s business segments and marketing objectives to determine without management direction which topics are chosen for coverage to attract readership
Analyze and develop a plan to optimize content for maximum performance on search engines like Google
Act as a Garmin “reporter” conducting interviews with both internal and external parties, following through on “leads,” and developing stories that adhere to Associate Press (AP) style
Manage the library of content currently existing on the Garmin.com blog to ensure accuracy, timeliness, relevance, and updated marketing objectives as well as exercise independent judgment to analyze and assess content, develop a plan of action, and then edit and remove content as appropriate
Collaborate with other departments to recommend, develop, and execute integrated content campaigns inclusive of blog, PR, social and eblast as assigned
Independently manage multiple time sensitive projects simultaneously, using discretion to establish priorities and triage urgent matters
Complete other Garmin.com duties as assigned by the Content Marketing Manager

Requirements

Bachelor's Degree in Marketing, Journalism, or related field AND a minimum of 2 years of demonstrated professional experience as a journalist, communications strategist, marketing specialist, writer, or content curator
Must be detail-oriented and have the ability to work proactively and effectively with minimal supervision
Demonstrated aptitude and experience writing and editing both long and short form content
Demonstrated understanding of content marketing strategy and implementation
Proven ability to work on deadlines
Experience optimizing content, taking GEO/SEO and Google Analytics into consideration
Strong passion for Garmin business and products
Proficiency in Microsoft Office, Sprinklr, WordPress or other content management software
Understanding of web publishing requirements
Must possess demonstrated editorial mindset with an ability to predict audience preferences

Preferred

Owner of previous published writing samples

Benefits

This position is eligible for Garmin's benefit program. Details can be found here: Garmin Benefits

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Responsibilities

Develop original and creative concepts for blog posts designed to attract new and existing Garmin customers
Independently oversee a story idea from conception to publication, including initial research, producing creative copy, and guiding it through the editing and approval process to build for publication while collaborating with other departments to ensure promotion and maximum readership
Utilize a thorough understanding of Garmin’s business segments and marketing objectives to determine without management direction which topics are chosen for coverage to attract readership
Analyze and develop a plan to optimize content for maximum performance on search engines like Google
Act as a Garmin “reporter” conducting interviews with both internal and external parties, following through on “leads,” and developing stories that adhere to Associate Press (AP) style
Manage the library of content currently existing on the Garmin.com blog to ensure accuracy, timeliness, relevance, and updated marketing objectives as well as exercise independent judgment to analyze and assess content, develop a plan of action, and then edit and remove content as appropriate
Collaborate with other departments to recommend, develop, and execute integrated content campaigns inclusive of blog, PR, social and eblast as assigned
Independently manage multiple time sensitive projects simultaneously, using discretion to establish priorities and triage urgent matters
Complete other Garmin.com duties as assigned by the Content Marketing Manager

Requirements

Bachelor's Degree in Marketing, Journalism, or related field AND a minimum of 2 years of demonstrated professional experience as a journalist, communications strategist, marketing specialist, writer, or content curator
Must be detail-oriented and have the ability to work proactively and effectively with minimal supervision
Demonstrated aptitude and experience writing and editing both long and short form content
Demonstrated understanding of content marketing strategy and implementation
Proven ability to work on deadlines
Experience optimizing content, taking GEO/SEO and Google Analytics into consideration
Strong passion for Garmin business and products
Proficiency in Microsoft Office, Sprinklr, WordPress or other content management software
Understanding of web publishing requirements
Must possess demonstrated editorial mindset with an ability to predict audience preferences

Preferred

Owner of previous published writing samples

Benefits

This position is eligible for Garmin's benefit program. Details can be found here: Garmin Benefits