4 weeks ago
Associate Director, Marketing & Account Strategy
CDS Global
New York City, NY (Hybrid)Full time$101K/yr – $103K/yr
Marketing jobs in the US targeting B2B + B2C customers
Marketing jobs in the US targeting B2B + B2C customers
Associate Director, Marketing & Account Strategy
New York City, NY (Hybrid)
$101K/yr – $103K/yrSenior Level4+ years expFull time
Posted 4 weeks ago
Job Summary
Own the design and execution of integrated marketing programs that drive revenue and client outcomes by coordinating cross-functional teams and strategic partnerships.
- Lead end-to-end program development from concept to delivery.
- Coordinate with Sales, Campaign Strategy, Content Studio, and external partners to grow revenue and optimize client outcomes.
- Identify opportunities pre-RFP to position Hearst as a strategic partner.
Job Description
Responsibilities
- - Develop strategic, partner-specific integrated marketing programs across digital, print, social, custom content, experiential activations, native advertising, and data-driven marketing solutions.
- - Collaborate with cross-functional teams—including Sales, Campaign Strategy, Content Studio, and other internal stakeholders—to create innovative programs that grow revenue, strengthen margins, and deliver exceptional client outcomes.
- - Identify proactive opportunities and develop compelling marketing concepts that help preempt traditional RFP processes and position Hearst as a strategic partner.
- - Create persuasive proposals, presentations, sell sheets, and other marketing materials that clearly communicate integrated partnership opportunities.
- - Partner with post-sale teams to ensure seamless transitions from proposal to execution, supporting successful program delivery that meets or exceeds client expectations.
- - Leverage client, category, industry, and audience insights to inform strategy, uncover opportunities, and strengthen marketing recommendations.
- - Build strong relationships with internal stakeholders, external vendors, and third-party partners to expand Hearst's integrated marketing capabilities and offerings.
- - Serve as a strategic leader by monitoring marketplace trends, competitive activity, and industry best practices while ensuring all marketing work reflects the highest standards of creativity, brand integrity, and execution.
Requirements
- - 4+ years of experience developing integrated marketing programs, brand partnerships, or related marketing strategy experience.
- - Demonstrated success developing both strategic concepts and executional marketing programs within a fast-paced environment.
- - Strong strategic thinking, analytical, problem-solving, and resource management skills.
- - Excellent copywriting, storytelling, and presentation development abilities.
- - Outstanding written and verbal communication skills with the ability to influence stakeholders and present ideas to senior leaders and clients.
- - Proven ability to manage multiple priorities while collaborating effectively in a cross-functional, team-oriented environment.
- - Positive, solutions-oriented mindset with a strong sense of ownership, curiosity, and drive for results.
- - Proficiency with Microsoft Office and Apple Keynote.
- - Ability to work in our New York City office four days per week as part of our hybrid work model.
Preferred
- Interest in or familiarity with editorial media, youth, and wellness industries is a plus.
Benefits
- - Work with the Best: Collaborate with top-tier professionals across media, advertising, tech, fashion, lifestyle, and publishing, shaping the future of these dynamic industries.
- - Grow Your Skills: Unlock your potential with access to innovative training programs, immersive workshops, and exclusive industry events.
- - Work-Life Harmony: Enjoy the flexibility of hybrid work, empowering you to balance professional success with personal priorities.
- - Foster Connection & Belonging: Join our Employee Resource Groups and help create a welcoming workplace where everyone feels valued and empowered.
- - Wellness First: Prioritize your well-being with a comprehensive benefits package that includes medical, dental, and vision insurance from Day 1.
- - Plan for Your Financial Future: Enjoy competitive financial perks, including a 401(k) plan with a generous company match.
CDS Global
3.7 Glassdoor
As one of the nation’s largest global, diversified information, services and media companies, Hearst has been leading with purpose and integrity and innovating for more than a century. With a mission to inform audiences and improve lives, the company’s portfolio includes global financial services leader Fitch Group; Hearst Health, a group of medical information and services businesses; Hearst Transportation, which includes CAMP Systems International, a major provider of software-as-a-service solutions for managing the maintenance of jets and helicopters; 35 television stations; 24 daily and 52 weekly newspapers; more than 200 magazine editions around the world and ownership in cable television networks A&E, HISTORY, Lifetime and ESPN. Leading with purpose, Hearst is always moving forward. With a commitment to the highest quality in our products and services, we’re investing in healthcare solutions to help improve patient outcomes and technology that curbs emissions. Our brands are providing vital analysis, data and software to the global financial services industry; delivering important service and investigative journalism; and inspiring audiences with sports and entertainment programming. And we are dedicated to serving the communities it operates in, both civically and philanthropically.
Founded in 1981
New York, New York, USA
6.4K employees (1,993 in marketing)
65% recommend to a friend
78% CEO approval
Salaries
Posted range
$101K/yr – $103K/yr
Taken straight from the job posting.
Marketing Team
Marketing Team Size
1,455 (23% of company)
Median Career Experience
11 years
Median Tenure
5.4 years
Marketing Roles Posted (Last 30 Days)
9
People
HR / Recruitment
Marketing Leadership
Brian N.
Vice President of Strategic Brand Partnerships
At the company for 2 years
Kim Tan
Vice President Marketing
At the company for 4 years 11 months
Julia Fry
Vice President Marketing & Brand Strategy, HEARST
At the company for 23 years 3 months
Linda Schaible
VP, Marketing & Development
At the company for 14 years 3 months
Traffic Signals
Monthly Visitors
344.6K
Traffic Source Mix
Search
27.6%
Direct
56.2%
Referral
13%
Social
2.4%
Paid
0.6%
Headcount Trend
Current headcount: ~5.6K
Links
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