4 months ago
867 - Retail Event Marketing Manager
Leaf Home
Athens, TN (On-site)Full time
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867 - Retail Event Marketing Manager
Athens, TN (On-site)
Salary Not AvailableSenior Level2+ years expFull time
Posted 4 months ago
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Job Summary
Own the retail lead-generation program by leading a field-marketing team to drive store-based campaigns and ROI.
- Lead retail marketing initiatives to generate sales leads for field reps
- Must-have: 2+ years in lead gen and team management in a direct-to-consumer setting
- Standout: Budgeting, staffing, and cross-functional collaboration in a retail context
Job Description
Responsibilities
- Develop and drive retail-based marketing initiatives to generate sales leads for sales representative follow up
- Identify, schedule, and plan schedule for team of Retail Marketers in assigned territory
- Responsibility for budgeting and staffing within our retail affiliates
- Manage retail marketing team in generating new sales leads
- Manage retail marketing material and equipment set up and tear down
- Collaborate with the local Operation and Installation Mangers to grow brand presence within the local market
- Recruit, hire, train and develop Retail Marketers and create accountability through established Retail Marketer goals and KPIs
- Develop timelines, organizational plans, and internal communications for cohesiveness and transparency across the organization
- Track and report retail metrics to evaluate performance and ROI of our retail partnerships
- Responsible for exceeding sales lead quotas based upon established KPIs
Requirements
- High school diploma or GED
- 2+ years experience of successful lead generation and management positions in direct to consumer industries
- Strong recruiting and training skills
- Experience with large scale budgeting and planning
- Excellent written and verbal communication skills
- Self-starter with ability to manage and develop others
- Ability to handle multiple priorities at one time
- Strong planning and organizational skills, including attention to detail
- Knowledge of current best practices and new strategies for retail marketing
- Travel within the assigned territory as needed
Preferred
- Sales experience is a plus
Benefits
- Competitive Medical, Dental And Vision Benefits
- Training – Be set up for success from day one with industry leading training and support at levels
- Advancement – Growth equals more opportunity for all employees – our leadership team is developed from within!
Leaf Home
3.3 Glassdoor
When it comes to home improvement, showing up and following through feel like radical ideas. At Leaf Home, when we say something, we mean it. When we do something, we stand by it. We’re on a mission to turn complex home improvement projects and endless to-dos into achievements. And help homeowners live better and safer. Trusted by millions across the U.S. and Canada, we are the largest direct-to-consumer provider of full-service home solutions. LeafFilter, our award-winning gutter protection system, has been recognized by leading names like Good Housekeeping, Qualified Remodeler, Angi and Consumer Reports. With 250+ locations and a dedicated team of experts, we deliver innovative products and reliable services. Working hard to earn trust by bringing high standards to every step. Always striving to deliver results, and get the job done right, every day. Recognized as one of Inc. 5000’s fastest-growing private companies and a top employer, we’re proud to foster an inclusive workplace powered by extraordinary people. Ready to make a difference? Let’s connect! Explore career opportunities at www.leafhome.com/careers.
Founded in 2005
Hudson, Ohio, USA
3.3K employees (443 in marketing)
48% recommend to a friend
57% CEO approval
Traffic Signals
Monthly Visitors
177.6K
Traffic Source Mix
Search
22.3%
Direct
47.1%
Referral
28.6%
Social
0.9%
Paid
1.1%
Headcount Trend
Current headcount: ~3.3K
Marketing Team
Marketing Team Size
426 (13% of company)
Median Career Experience
9 years
Median Tenure
2.8 years
Marketing Roles Posted (Last 30 Days)
20
People
HR / Recruitment
Marketing Leadership
Alan Lin
Senior Vice President Marketing
At the company for 7 months
Samantha Albarran
Vice President of Marketing Technology
At the company for 5 years 10 months
Diana Solazzo
VP Product Marketing and Consumer Insights
At the company for 1 year 9 months
Sharad Goswami
Director of Marketing
At the company for 2 years 7 months
Funding
Last Raise
Debt Financing, 3 months ago