Elevate Launch Potato’s copywriting function by driving stronger performance across paid media while strengthening our brand voice, creative systems, and strategic positioning.
Own the brand writing strategy across all paid media channels, ensuring consistent voice, messaging, and positioning.
Develop, refine, and scale positioning playbooks that guide high-performing, conversion-focused copywriting.
Establish creative quality standards for ad copy, landing pages, CTAs, and video scripts to drive stronger channel performance.
Oversee the velocity and performance of copy across paid social, search, display, and programmatic channels.
Regularly analyze campaign data to identify top-performing messaging patterns and guide ongoing optimizations.
Consistently meet or exceed benchmarks for copy volume, quality, and impact on ROAS and CTR.
Personally write high-impact copy for key campaigns, vertical launches, and rapid-test environments.

4–6 years of performance marketing copywriting experience, with a strong portfolio of high-performing ads across paid social, search, and programmatic
2+ years in a creative leadership, editorial lead, or player/coach role managing writers or creative contributors
Deep understanding of direct response principles, consumer psychology, and creative strategy for performance marketing
Strong analytical mindset with the ability to interpret campaign data and optimize based on insights
High proficiency in writing compelling video scripts for platforms like TikTok, Reels, and YouTube

Lead Video Ad Copywriter