Messaging & Positioning: Own the end-to-end messaging stack: platform → solutions → products → buyer personas. Develop differentiated positioning and value propositions anchored in customer outcomes. Craft compelling messaging that translates technology into customer outcomes. Maintain messaging toolkits and ensure consistency across all channels.
Market Insights: Conduct TAM/SAM analysis, buyer research, and competitive benchmarking. Monitor market trends and provide actionable insights for roadmap and GTM strategy.
Go-to-Market Strategy: Lead product launches, develop enablement assets (playbooks, demos, talk tracks), and ensure predictable, measurable outcomes. Build integrated marketing and launch plans, including budget considerations.
Sales Enablement: Develop tailored content to empower sellers and partners. Understand direct and indirect routes-to-market and collaborate on partner activation strategies.
Analyst & Event Engagement: Support analyst briefings and submissions to secure leadership positioning. Drive messaging and demo strategy for events, conferences, and executive briefings.
Pricing & Packaging: Contribute to offer strategy, monetization models, and portfolio rationalization. Provide pricing insights and support TCO/TVO narratives.
Performance Measurement: Track launch success, pipeline impact, and adoption metrics to optimize GTM strategies. Measure effectiveness of messaging and content and optimize based on KPIs and feedback loops.

At least 8 years of experience in a product marketing role within an enterprise technology or cloud solutions company
Strong storytelling and messaging capabilities
Deep understanding of buyer personas, customer journeys, and competitive landscapes
Ability to bridge technical concepts with business value
Typically requires a minimum of 8 years of related experience in addition to a Bachelor's degree in a related technical or marketing field
Additional experience above the stated minimum requirements may be considered in place of a Bachelor's degree

Health Insurance; Life Insurance; Retirement or Pension Plans; Paid Time Off (PTO); various Leave options
Comprehensive medical, dental, wellness, and vision plans for you and your family
Volunteer time off program with 40 hours of paid time off per year to volunteer with your favorite organizations
Educational assistance, legal services, and access to discounts
Financial savings programs to help you plan for your future

Product Marketing Manager