4 months ago
Associate Director / Director (Public Relations), Consumer Lifestyle
Orchestra
New York, USA (Hybrid)Full time$103K/yr – $120K/yr
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Associate Director / Director (Public Relations), Consumer Lifestyle
New York, USA (Hybrid)
$103K/yr – $120K/yrSenior Level6+ years expFull time
Posted 4 months ago
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Job Summary
Lead senior media relations and client strategy to drive earned campaigns and measurable results.
- Own strategic client engagements and tentpole campaigns
- Must-have: 6-8+ years in media relations or PR
- Standout: Mentoring juniors and shaping internal processes
Job Description
Responsibilities
- Drive Strategic Vision & Proactively Identify Roadblocks: Develop long-term strategies and create tentpole campaigns that position clients for success in competitive markets as well as proactively identify potential roadblocks and solutions in order to ensure client success
- Lead Client Relationships: Build strong rapport with clients and interagency partners as their primary strategic contact
- Generate Headlines That Matter: Personally craft compelling pitches, review media lists, and conduct direct outreach to secure feature placements across print, digital, podcasts, Substacks, and broadcast publications
- Innovate Constantly: Originate the out-of-the-box, earned-first ideas that leverage creative thinking to generate tangible results, achieving both client and agency business goals
- Deliver Measurable Results: Provide comprehensive insights that capture quantitative outcomes while acknowledging qualitative impact
- Expand Media Footprint: Develop strategies to consistently secure placements beyond traditional digital outlets as well as outlets clients have never been in before
- Mentor Future Leaders: Guide our talented junior team members to develop their skills and confidence, coaching them on how/when to pivot strategies as well as how to proactively improve internal processes
Requirements
- 6-8+ years of experience in media relations, corporate communications, or public relations
- Demonstrated success leading client accounts and agency teams
- Established relationships with consumer media contacts
- Proven track record of developing innovative campaign concepts
- Strong organizational and time management skills
Preferred
- Point Positive Mindset
- Hustle and Can-Do Attitude
- Future-Forward Thinking
- Media Relations Expertise
- Organizational Excellence
- Creative Expertise
Benefits
- Atypical Time Off: Generous PTO that scales with tenure, in addition to Summer Fridays, Day of Rests for mental health, Caregiving days, and time off for Unsick Days dedicated to preventative care
- Deep Work Focus: Our Smalls In Sync program ensures you have dedicated time for collaboration and strategic solo work
- Comprehensive Benefits: 100% employer-covered medical plan, 401k match up to 4%, dental, vision, and more
- Innovation Leadership: Our agency was amongst the first to offer client brand campaigns on TikTok (back when it was still called Musical.ly), has been recognized for pioneering unique HR policies live on The Today Show, and our AI Leadership committee has been training our employees at the intersection of PR and AI for over two years (not two months!)
- Vibrant Culture: Employee-led committees shape company policy and organize team celebrations from book clubs to outings
Orchestra
Chantal et Pierre Mestre fondent Orchestra en 1995 avec pour objectif la création d’une marque de vêtements pour enfants et d’un concept de distribution unique pour faciliter la vie des parents. Depuis 2006, le concept des magasins ne cesse d’évoluer pour proposer toujours plus de choix et de services. En 2008, Orchestra innove en créant le Club Chantal et Pierre Mestre fondent Orchestra en 1995 avec pour objectif lacréation d’une marque de vêtements pour enfants et d’un concept de distribution unique pour faciliter la vie des parents. Depuis 2006, le concept des magasins ne cesse d’évoluer pour proposer toujours plus de choix et de services. En 2008, Orchestra innove en créant le Club Orchestra, un modèle unique de fidélisation en proposant aux membres une réduction de 50% toute l’année sur tout le textile et accessoires de marque Orchestra via l'achat d'une carte Club. La marque créée également Orches’troc, une plateforme de revente de produits d’occasion de toutes marques,100% dédiée à l’univers de l’enfant. Aujourd’hui l’entreprise compte plus de 400 magasins dans près 30 pays. Avec l’implantation de nombreux mégastores, les parents trouvent aujourd’hui chez Orchestra le spécialiste qui leur facilite la vie.
Traffic Signals
Monthly Visitors
1.3M
Traffic Source Mix
Search
50.4%
Direct
43%
Referral
3.3%
Social
0.9%
Paid
1.3%
Headcount Trend
Current headcount: ~1.4K
Marketing Team
Marketing Team Size
46 (3% of company)
Median Career Experience
14.5 years
Median Tenure
1.6 years
Marketing Roles Posted (Last 30 Days)
13
People
Marketing Leadership
Erin Thibeau
Vice President of Marketing & Communications
At the company for 1 year 6 months
Jeffrey Jensen
VP SEO & Analytics - Message Lab at Orchestra
At the company for 1 year 8 months
Annie Mak
Marketing Manager
At the company for 2 years 2 months
Mariama Jalloh
Marketing Manager
At the company for 2 years 5 months