Lead development of assigned HCP promotional tactics including developing project briefs to ensure promotional materials will deliver on the brand strategy and meet business objectives
Develop and execute the US omni channel marketing strategy to drive commercial performance across all channels (digital, social, email, web, mobile, etc.)
Lead planning and execution of integrated campaigns that align digital and offline channels to drive measurable outcomes (e.g., awareness, activation, adherence, prescriptions).
Establish channel mix, media plans, and budget allocation in partnership with media and agency partners; optimize spend based on performance and ROI.
Work effectively and collaboratively across a matrix marketing organization

BS/BA with 4 years commercial experience including marketing, sales and/or market access
Minimum 2 years’ experience in US pharmaceutical/biotech in-line brand marketing
Minimum of 2 days per week in office required (Durham or Philadelphia)
Ability to travel domestically (up to 20%)

Launch experience/demonstrated ability to utilize innovative go to market approaches
Experience in Respiratory, Specialty and/or Rare Diseases a plus
Strong operational experience
Brand lifecycle management
Matrix team leadership
Customer insight, messaging, campaign, creative development
Project management
Promotional review

Omni-Channel Marketing Manager - Respiratory Biologics