This position is the brand’s product champion specializing in either Wolf, Sub-Zero or Cove and responsible for the lifecycle of the brand’s product, from definition, development, launch, and end of life.
play a critical role in identifying the highest priority initiatives that align to company strategies, market & consumer needs, and offer unique value propositions, while collaborating closely with the engineering teams to realize the vision.
translating features and benefits into successful launch plans, and guiding marketing teams to develop effective product information and training for various channels.
Long-Term Roadmap Planning: He/she directly influences the brand’s product portfolio lifecycle from definition to development of any extensions and enhancements of current products and of future products, based on identified market opportunities with focus on unmet needs and competitive differentiation.
Ability to prioritize projects based on company strategies and identify the right cadence of product introductions necessary to win in the market.
Inform innovation and Decisions: Collaboration with our Consumer Insights team to identify research needs to gain insights from consumers, owners, retailers, and designers to inform product definition and roadmap planning.
Understand global trends and how they impact our innovation funnel.
Use the market intelligence to deliver upfront scoping and clear articulation of product needs to our Engineering teams.

Product Marketing Manager