Leads marketing and communications strategy for Tuck MBA program’s top- and mid-funnel enrollment efforts – from initial awareness and inquiry through pre-application nurture and application start – in alignment with the School’s mission, strategy, and institutional priorities.
Envisions, articulates, and implements annual marketing plans for top- and mid-funnel MBA admissions efforts, including pre-application campaigns and messaging strategies.
Brand Awareness, Lead Generation, Pre-Application Nurture (50%): Owns top-of-funnel marketing campaigns to build awareness of the Tuck MBA brand and generate inquiries.
Oversees paid and organic media campaigns, including partnerships, ad buys, and campaigns on platforms such as Google Ads, LinkedIn, and Meta.
Collaborates with content, PR, and social media colleagues to amplify messaging and align with Tuck’s broader communications strategy.
Manages campaign calendars, testing, and optimization across email, web, and digital media channels.
Creates and implements inquiry nurturing strategies to move prospective students from interest to application start.
Partners with Admissions colleagues to ensure a smooth funnel transition, including working with enrollment communications to develop personalized email journeys, newsletters, and communications based on affinity segments, behaviors, and campaign engagement.

Bachelor’s degree in marketing, communications, business, or a related field, or an equivalent combination of education and professional experience.
Bachelors plus 6 or more years' experience
Demonstrated experience in creating and executing integrated marketing strategies and lead-generation campaigns, ideally within higher education or mission-driven organizations.
Strong digital marketing background with expertise in CRM systems (e.g., Slate, Salesforce, HubSpot), marketing automation, and paid media strategies.
Proficiency in interpreting data analytics to optimize campaign performance.
Exceptional written, verbal, and visual communication skills with a keen eye for audience targeting.
Understanding of the prospective student lifecycle and enrollment funnel best

Associate Director, Marketing Communications for MBA Admissions.