Responsibilities

Collaborate with Product Management and Engineering across the product lifecycle to build your expert-level understanding of one or more NetApp products and solutions, their place in the NetApp portfolio, how they integrate with technical partner solutions, and most importantly how they solve important customer challenges.
Own technical marketing end-to-end for assigned technology area(s) on one or more specific technical topics; integrate technical narrative into overall product and solutions narrative as defined by Product Marketing Managers, create claims and proof of value, and the competitive story for integrated solutions.
Work with the broader Integrated Product & Platform Marketing (IPPM) team to maintain a unified editorial and launch calendar; and coordinate your work with IPPM team to deliver a unified, platform-first, customer-centric story supported by your work.
Using modern AI-assisted tools build, curate, and maintain integrated product and solution demos in standardized formats for use by NetApp sales and product teams; manage demo catalog, availability, versioning, QA, and readiness for field, partners, and executive moments.
Design and maintain self-service interactive assets (demos, sandboxes, TCO/ROI calculators, interactive guides); work with cross-functional marketing and sales enablement teams to and enable embedding within customer-facing content and sales tools and instrument these assets to gauge usefulness & impact, and to capture customer intelligence as appropriately volunteered.
Produce consistent technical content and enablement: solution briefs, whitepapers, blogs, videos, technical talk tracks, demo scripts, and advanced technical enablement (RFP/RFI inputs).
Create integration deep dives and “how-to” videos that demonstrate how our technology integrates with partner ecosystems and solves specific customer problems – but not formal product documentation.
As needed, utilize basic scripting and/or common automation toolkits (e.g. Python, Ansible, Terraform, etc.) to demonstrate features and integrations and to enable customers to replicate scenarios. You will not develop or distribute code for customer use in production environments.

Requirements

7+ years in technical marketing, sales engineering, solutions architecture, developer relations, or related roles.
Demonstrated expert-level understanding in one or more enterprise technology areas. Note that it is not required that a candidate have specific existing expertise on NetApp technologies or the data infrastructure market, but any such expertise is highly desired.
Demonstrated ability to craft technical narratives, value proof, and competitive positioning for integrated solutions.
Excellent technical writing, communication, and storytelling skills; customer-centric mindset with a bias for action and continuous improvement.
Proven experience building and managing demos and showcase environments at scale, including demo catalogs, sandboxes, and self-service experiences. Familiarity with modern AI-enabled demo-creation tools and/or integration into GTM tools is highly desired.
Strong content creation skills across written and video formats: solution briefs, whitepapers, blogs, videos, talk tracks, battlecards, and demo scripts; rigorous attention to consistency and detail.
Comfortable as a public speaker and on-camera presenter; capable of engaging technical and executive audiences across conferences, webinars, and social media.
Hands-on proficiency with basic scripting and automation to demonstrate product features and integrations (e.g., Python, PowerShell/Bash, Ansible, Terraform, etc.)

Technical Product Marketing Manager

NetApp

Technical Product Marketing Manager

NetApp