Responsibilities

• Pitch and secure Brand Promotion opportunities, while following the direction of our Company to maximize value.
• Participate in the development of strategic marketing plans which align with both Universal business objectives and partner interests.
• Identify and secure prospective partners for programs and campaigns within each category of our strategy approach including Consumer Products tie-in, Universal Pictures tie-in, Corporate Partner tie-in, NBC Ad Sales tie-in, stand alone UDX Brand promotions to ensure the effectiveness and success of Global Promotions.
• Work closely with Comms Planning for the development of Brand Briefs.
• Work closely with the Franchise Creative team to build out pitch decks.
• Serve as Project Manager with partners externally.
• Supply the research needed to identify potential partners.
• Provide sound projections to justify strategies, campaigns and plans.
• Develop execute experiential, traditional and non-traditional co-branded marketing campaigns using both existing and innovative channels.
• Write creative briefs that provide valuable strategic direction to internal and external partners.

Requirements

• Bachelor’s degree is required or equivalent combination of education and experience.
• 5+ years of experience in securing/executing promotional programs; or equivalent combination of education and experience.