Responsibilities

• Produces and manages a consistent pipeline of high-quality content, including social media posts, short-form videos, graphics, blog posts, email content, and storytelling campaigns that expand reach and deepen audience engagement.
• Captures, records, edits, and publishes timely video content, including Reels, TikToks, interviews, and behind-the-scenes storytelling, and is comfortable appearing on camera and providing voice-over narration when appropriate.
• Identifies and elevates compelling patient, community, supporter, and organizational stories that shape perspectives about sexual and reproductive health care, education, and rights.
• Monitors social media conversations, cultural moments, platform trends, and emerging best practices to create relevant and timely content that strengthens PPGNY's digital presence.
• Cultivates and engages online communities through active social listening, audience engagement, relationship-building with partners and influencers, and responsive digital communications.
• Supports the development and execution of integrated marketing and advocacy campaigns designed to grow audiences, increase engagement, inspire action, and strengthen supporter relationships.
• Creates written and visual content for email marketing campaigns, including copywriting, content development, and audience-focused storytelling.
• Uses analytics and audience insights to evaluate content performance, identify opportunities for growth, and optimize digital strategies across platforms.
• Thrives in fast-paced digital environments, brings curiosity and creativity to content development, and continuously tests new approaches to audience engagement and storytelling.
• Performs other duties as assigned.

Requirements

• REQUIRED SKILLS/ABILITIES
• Proficiency in video editing using video-specific software or in-app tools, such as Instagram or TikTok
• Experience working in reproductive/sexual health care, social justice, or mission-driven environments
• Excellent communication (oral, written, presentation, and image) skills
• Must have the ability to travel to health centers and events across the affiliate’s areas
• Creative eye for graphic design and developing content across a variety of channels and platforms (extensive design experience is not required)
• Proficiency in Microsoft Office suite, social media platforms including Facebook, Twitter, Instagram, TikTok, and social media management systems like Sprout Social
• Must be self-directed with ability to work collaboratively and independently in a remote setting
• Strong writing skills, able to write concisely, clearly, and quickly
• Strong, detail-oriented communicator who takes initiative

Benefits

• PPGNY's benefits package includes:
• Generous PTO and holiday schedule
• Medical, dental and vision coverage options for you and eligible dependents
• FSA, HSA, Commuter pre-tax reimbursement funds
• Short- and Long-Term Disability, Free Basic Life and AD&D
• 401(k) Retirement Plan with Safe Harbor contributions after 1 year of employment
• All positions at PPGNY require:
• Proof of immunization or immunity to certain communicable diseases (including influenza during the flu season and Covid-19) and testing for tuberculosis. These certifications are required by the NYC DOHMH Health Code, NYSDOH and OSHA.