Responsibilities

• Campaign Build & Deployment: Execute the hands-on, end-to-end technical production of multi-channel lifecycle campaigns across Email, SMS, Landing Pages, and Direct Mail while configuring technical triggers, SQL queries, and webhooks for direct mail handoffs.
• Platform Health & Maintenance: Partner with leadership to maintain and optimize our marketing automation ecosystem, improving workflow efficiencies, maintaining clean data hygiene, and streamlining technical infrastructure.
• AI Integration & Production Efficiency: Integrate built-in platform AI and automated QA utilities to accelerate copy variation testing, enable predictive send-time optimization, and automatically flag compliance risks or broken personalization strings.
• Rigorous QA & HIPAA Compliance: Serve as the final technical gatekeeper for campaign deployment, adhering strictly to Legal and Security guardrails to ensure 100% build accuracy and compliance with HIPAA, TCPA, and CAN-SPAM regulations.
• Experimentation, Analytics & Strategic Guidance: Implement A/B testing frameworks, interpret performance metrics beyond baseline KPIs, and translate complex technical journey logic into clear, strategic insights for growth and cross-functional partners

Requirements

• 4+ years of hands-on experience in Marketing Operations building and executing multi-channel campaigns (Email, SMS, Landing Pages, Direct Mail).
• Experience building complex customer journeys inside enterprise Marketing Automation Platforms (e.g., Salesforce Marketing Cloud, Marketo) and SMS tools (e.g., Twilio).
• Experience using SQL for audience segmentation, dynamic data filtering, and target querying.
• Experience navigating HIPAA compliance and securely handling Sensitive Personal Information (SPI) within campaign workflows.
• Experience setting up and executing A/B or multivariate testing frameworks directly within marketing automation platforms.

Preferred

• Salesforce Marketing Cloud Certification (e.g., Email Specialist or Marketing Cloud Administrator).
• Practical experience leveraging embedded platform AI features for automated proofing, dynamic content generation, and predictive send-time optimization.
• Proficiency in data visualization tools (e.g., Tableau, Looker) to monitor deliverability, track funnel performance, and synthesize campaign health metrics.
• Demonstrated ability to translate complex technical mechanics and journey logic into clear strategic insights for non-technical stakeholders.
• Proven track record of cross-functional collaboration with performance marketing, creative, and analytics teams to manage strict production timelines.