3 months ago
Director, Digital Marketing
MicroStrategy
Virginia, USA (Hybrid)Full time
All marketing roles in the US
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All marketing roles in the US
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Director, Digital Marketing
Virginia, USA (Hybrid)
Salary Not AvailableDirector/Executive5+ years expFull time
Posted 3 months ago
Job Summary
Own the core digital demand and analytics engine, turning omni-channel marketing into measurable pipeline while continuously refining based on data-driven insights.
- Growth engine: Lead cross-channel demand generation to reach industry personas and fuel pipeline.
- Funnel & nurture: Craft segmentation-powered, automated journeys to move prospects through the buyer’s cycle.
- Brand & performance: Align messaging and content with brand goals to build trust and drive revenue outcomes.
Job Description
- Own the Digital Demand Generation Engine: Lead the development and execution of omni-channel marketing strategies, including paid, earned, and owned channels—to target industry-specific personas effectively and drive qualified pipeline and revenue growth.
- Funnel Management & Lead Nurture: Design and implement comprehensive nurture strategies, leveraging segmentation, personalization, and marketing automation to influence prospects throughout every stage of the buyer’s journey.
- Brand Leadership: Oversee brand development and content strategy to create compelling messaging and assets that amplify awareness, trust, and loyalty among prospects and customers.
- Data-Driven Decision Making: Leverage data and analytics to maximize campaign performance and continually iterate and improve performance over time.
- Budget & ROI: Develop and manage the digital marketing budget, implementing rigorous measurement frameworks to track performance and report on ROI across all channels and campaigns.
Marketing Team
Median Career Experience
13.5 years
Median Tenure
4.6 years
People
Marketing Leadership
Aisha Ghuman
VP Global Field Marketing
At the company for 11 months
Lauren O'Connor
Vice President, Product Marketing
At the company for 9 years 4 months
Natalie Bush
Head of Global Field Marketing
At the company for 2 years 6 months
Grace Barruga
Director Of Field Marketing
At the company for 5 years 4 months