Field Marketing Strategy & Planning
- Own and develop the quarterly and annual field marketing plan and calendar for the Americas, aligned to regional revenue targets and sales priorities.
- Translate business goals into a structured mix of programs, including events, campaigns, ABM initiatives, and industry engagements.
- Allocate budget strategically across programs to maximize pipeline impact and ROI.
Pipeline Generation & Event Orchestration
- Serve as the central owner of all regional events — including trade shows, owned events, executive dinners, third-party sponsorships, and internal events.
- Design and execute event strategies as pipeline-generating engines , ensuring clear targeting, account alignment, and follow-up plans.
- Oversee end-to-end execution: audience segmentation, messaging, promotion, attendee acquisition, onsite experience, and post-event conversion.
- Drive innovation in event formats and experiences to increase engagement, differentiation, and pipeline contribution.
Sales Alignment & Regional Leadership

8–12+ years of B2B marketing experience, with a strong focus on field marketing in enterprise software or technology.
Proven track record of building and executing field marketing plans that drive measurable pipeline and revenue impact .
Deep experience managing and executing a wide range of events, including trade shows, executive programs, and owned events.
Strong understanding of enterprise sales cycles, account-based marketing, and marketing attribution.
Exceptional ability to partner with Sales and influence senior stakeholders.
Highly organized with strong project management skills and the ability to manage multiple priorities simultaneously.
Analytical mindset with experience using data to drive decisions and optimize performance.
Excellent communication and presentation skills with executive presence.
Willingness to travel up to 50%

Marketing Team

Median Career Experience

13.5 years

Median Tenure

4.6 years

Marketing Roles Posted (Last 30 Days)

People

Field Marketing Strategy & Planning
- Own and develop the quarterly and annual field marketing plan and calendar for the Americas, aligned to regional revenue targets and sales priorities.
- Translate business goals into a structured mix of programs, including events, campaigns, ABM initiatives, and industry engagements.
- Allocate budget strategically across programs to maximize pipeline impact and ROI.
Pipeline Generation & Event Orchestration
- Serve as the central owner of all regional events — including trade shows, owned events, executive dinners, third-party sponsorships, and internal events.
- Design and execute event strategies as pipeline-generating engines , ensuring clear targeting, account alignment, and follow-up plans.
- Oversee end-to-end execution: audience segmentation, messaging, promotion, attendee acquisition, onsite experience, and post-event conversion.
- Drive innovation in event formats and experiences to increase engagement, differentiation, and pipeline contribution.
Sales Alignment & Regional Leadership

8–12+ years of B2B marketing experience, with a strong focus on field marketing in enterprise software or technology.
Proven track record of building and executing field marketing plans that drive measurable pipeline and revenue impact .
Deep experience managing and executing a wide range of events, including trade shows, executive programs, and owned events.
Strong understanding of enterprise sales cycles, account-based marketing, and marketing attribution.
Exceptional ability to partner with Sales and influence senior stakeholders.
Highly organized with strong project management skills and the ability to manage multiple priorities simultaneously.
Analytical mindset with experience using data to drive decisions and optimize performance.
Excellent communication and presentation skills with executive presence.
Willingness to travel up to 50%