Lead the product marketing function end-to-end, defining positioning, messaging, launches, content, and enablement, with a data-centric and AI-forward approach.

Own positioning across modules and personas, ensuring a consistent operating system across channels
Own launch strategy and maintain credibility by verifying claims with engineering

Job Description

Responsibilities

Stand up the product marketing function end-to-end - pick the operating model, define the positioning architecture, build the messaging system, and ship major launches personally before scaling a team behind it
Own positioning across all modules and the functions Loop serves - finance, operations, marketing, analytics. Make persona-by-function the standing operating system across every surface - email campaigns, landing pages, in-product, decks, content
Operate AI-forward by default. Claude and other AI workflows aren't tools you reach for occasionally. You use them to run tasks at scale, mine PostHog for activation signal, parse customer call transcripts and support tickets for what's landing, and fine-tune positioning and messaging on what the data tells you.
Own how every claim earns its way into the market - every external promise, every dashboard screenshot, every customer outcome number, every "we do X" gets verified against engineering before it ships. Our credibility with data is the whole product
Own launch strategy and execution for every new product, agent, and workflow.
Own content and thought leadership - case studies, customer stories, executive POV, whitepapers, launch content, industry insights. Turn outcomes we have with existing customers into durable, shareable proof that drives the next ten similar deals
Own sales enablement and competitive intelligence - battlecards, objection-handling, persona guides, competitive positioning, sales narratives.
Help strengthen Loop’s presence across the restaurant and hospitality ecosystem. Support conference strategy, customer engagement, executive visibility, and post-event follow-through with a strong commercial mindset.
Partner with the founders on executive messaging, fundraising decks, board content, and Loop's public POV - you'll be in the room where the company's narrative gets shaped

Requirements

Have extensive experience in product marketing inside high-growth B2B SaaS, AI, or vertical software companies - with at least one stint where you stood the PMM function up from zero rather than inheriting an already-running engine
Have personally written the launch, recorded the battlecard, sat in on the customer interview, and shipped the case study - not just managed people who did. The early hundred miles of this role belong to the person who can do the work
Think persona-first and have written for multiple buyer types in one company - a CFO and an operator do not read the same email
Hold a sharpened point of view on claim discipline. You've held the line against "marketing says this" when "product can't do that". You can tell the story of a moment where you refused to ship a claim until it was verified - and what happened next
Think in metrics, funnels and dashboards - you have, at some point, made the case to a product team that messaging is a leading indicator of revenue, not a downstream cost center
Have the ability to break complex AI, financial, or operational concepts into language a busy operator understands - without losing the substance that wins a CFO/CMO's trust
Demonstrate Loop's cultural defaults: radical ownership, customer obsession, the ability to lose no time, and the discipline to ship
Are comfortable with the player-coach reality of an early function for the first 12-18 months
Have a strong hunger for the kind of category-defining work that comes once a decade - the chance to write the spine narrative of how the next $1T market gets explained

Preferred

You've done senior PMM work at a vertical SaaS company where the buyer is a restaurant operator/GM - and understand why marketing to an operator is structurally different from marketing to a buyer of horizontal software
You've shaped a category-creating narrative at a company where the category didn't exist before - and can speak to how that narrative was built and tested
You've marketed AI to non-AI audiences and understand that the language of "agents", "RAG", and "fine-tuning" does not land with everyone in a restaurant back-office
You were a founder or founding marketer at a company that reached real scale, and built the narrative architecture from before the first deal through the first hundred
You went through the rigor of clearing high-pedigree programs like IIT, IIM, BITS, or Ivy League universities - or cleared some of the most competitive hiring processes in Management Consulting, Investment Banking, Venture Capital / Private Equity, Big Tech, or top CPG brands
You have proficiency with the modern PMM stack - Salesforce, Notion, modern CMS, PostHog, segmentation tooling - and the AI-assisted writing and research workflow that makes a one-person PMM org operate like a four-person one

Loop AI

Loop.AI gives your team AI superpowers by adding smart, named AI agents into your daily workflows. These agents handle repetitive, high-volume tasks—freeing your people to focus on what matters. Whether working alongside your team or independently in the background, our AI teammates boost efficiency, reduce burnout, and help businesses scale effortlessly.

Founded in 2017

London, England, GBR

10 employees (3 in marketing)

www.intheloop.io

Traffic Signals

Monthly Visitors

7.3K

Traffic Source Mix

43%

Direct

33.1%

Referral

15.9%

Social

6.2%

Paid

1.2%

Headcount Trend

Current headcount: ~10

Marketing Team

Marketing Team Size

3 (30% of company)

Funding

Total Funding

$6.9M

Last Raise

$2.1M

Non Equity Assistance, 8 years ago

Funding History

Jun 2018
Non Equity Assistance
Nov 2015
Series B • $2.1M
Dec 2014
Series B • $3.6M

Responsibilities

Stand up the product marketing function end-to-end - pick the operating model, define the positioning architecture, build the messaging system, and ship major launches personally before scaling a team behind it
Own positioning across all modules and the functions Loop serves - finance, operations, marketing, analytics. Make persona-by-function the standing operating system across every surface - email campaigns, landing pages, in-product, decks, content
Operate AI-forward by default. Claude and other AI workflows aren't tools you reach for occasionally. You use them to run tasks at scale, mine PostHog for activation signal, parse customer call transcripts and support tickets for what's landing, and fine-tune positioning and messaging on what the data tells you.
Own how every claim earns its way into the market - every external promise, every dashboard screenshot, every customer outcome number, every "we do X" gets verified against engineering before it ships. Our credibility with data is the whole product
Own launch strategy and execution for every new product, agent, and workflow.
Own content and thought leadership - case studies, customer stories, executive POV, whitepapers, launch content, industry insights. Turn outcomes we have with existing customers into durable, shareable proof that drives the next ten similar deals
Own sales enablement and competitive intelligence - battlecards, objection-handling, persona guides, competitive positioning, sales narratives.
Help strengthen Loop’s presence across the restaurant and hospitality ecosystem. Support conference strategy, customer engagement, executive visibility, and post-event follow-through with a strong commercial mindset.
Partner with the founders on executive messaging, fundraising decks, board content, and Loop's public POV - you'll be in the room where the company's narrative gets shaped

Requirements

Have extensive experience in product marketing inside high-growth B2B SaaS, AI, or vertical software companies - with at least one stint where you stood the PMM function up from zero rather than inheriting an already-running engine
Have personally written the launch, recorded the battlecard, sat in on the customer interview, and shipped the case study - not just managed people who did. The early hundred miles of this role belong to the person who can do the work
Think persona-first and have written for multiple buyer types in one company - a CFO and an operator do not read the same email
Hold a sharpened point of view on claim discipline. You've held the line against "marketing says this" when "product can't do that". You can tell the story of a moment where you refused to ship a claim until it was verified - and what happened next
Think in metrics, funnels and dashboards - you have, at some point, made the case to a product team that messaging is a leading indicator of revenue, not a downstream cost center
Have the ability to break complex AI, financial, or operational concepts into language a busy operator understands - without losing the substance that wins a CFO/CMO's trust
Demonstrate Loop's cultural defaults: radical ownership, customer obsession, the ability to lose no time, and the discipline to ship
Are comfortable with the player-coach reality of an early function for the first 12-18 months
Have a strong hunger for the kind of category-defining work that comes once a decade - the chance to write the spine narrative of how the next $1T market gets explained

Preferred

You've done senior PMM work at a vertical SaaS company where the buyer is a restaurant operator/GM - and understand why marketing to an operator is structurally different from marketing to a buyer of horizontal software
You've shaped a category-creating narrative at a company where the category didn't exist before - and can speak to how that narrative was built and tested
You've marketed AI to non-AI audiences and understand that the language of "agents", "RAG", and "fine-tuning" does not land with everyone in a restaurant back-office
You were a founder or founding marketer at a company that reached real scale, and built the narrative architecture from before the first deal through the first hundred
You went through the rigor of clearing high-pedigree programs like IIT, IIM, BITS, or Ivy League universities - or cleared some of the most competitive hiring processes in Management Consulting, Investment Banking, Venture Capital / Private Equity, Big Tech, or top CPG brands
You have proficiency with the modern PMM stack - Salesforce, Notion, modern CMS, PostHog, segmentation tooling - and the AI-assisted writing and research workflow that makes a one-person PMM org operate like a four-person one