4 months ago
Copywriter Brand Journalist
KWSM: a digital marketing agency
Atlanta, GA (Hybrid)Full time
Marketing jobs
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Copywriter Brand Journalist
Atlanta, GA (Hybrid)
Salary Not AvailableMid LevelFull time
Posted 4 months ago
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Job Summary
Support content creation and editorial strategy for a digital marketing agency.
- Own writing across news, blogs, and social content with SEO in mind.
- Must-have: Journalism or English degree or equivalent experience
- Standout: Experience coordinating multimedia content and cross-channel publishing
Job Description
Responsibilities
- Maintain a strong understanding of how different media platforms work and how to tailor copy for maximum impact on each.
- Research industry news and trends to inform content strategy and identify compelling story angles for written materials.
- Conduct interviews with diverse sources to gather information and compelling quotes for use in content.
- Write engaging copy and captions for various visual content formats like social media graphics and videos.
- Produce high-quality written content for multiple platforms (e.g., news articles, blog posts, scripts) optimized for SEO best practices.
- Collaborate on sourcing or conceptualizing photos and videos that enhance written content and social media posts.
- Review and potentially provide feedback on video/audio content to ensure messaging is clear and aligns with project goals
Requirements
- journalism or English degree, or equivalent work experience
- Proficiency with Wordpress, MailChimp (or similar), and major social media channels is required
Preferred
- Experience writing for various digital formats and collaborating on multimedia projects is a plus
Benefits
- health insurance
- 401K
- paid vacation
- 11 paid holidays a year
- many opportunities for internal promotion, mentoring, professional development, and leadership
- every other Friday off
KWSM: a digital marketing agency
At KWSM, we use brand journalism to position our clients as market leaders, so they get in front of a wider audience, build warmer connections, and convert more leads.We’re not vendors, we’re business partners. We’re a hybrid of an agency and a consultancy, working to build a deep understanding of our clients’ businesses and helping them achieve operational goals. The company was born out of journalism, not tech. We believe that for effective lead generation, messaging and positioning is paramount – but few digital agencies focus on it.As brand journalists, we understand how to look at the big picture and create a holistic marketing strategy that incorporates Inbound, Outbound and Nearbound tactics. We’ve been doing this a long time, and the days of relying on a single tactic to produce results are over. That’s why we’ve built an in-house team of professionals who knows how to collaborate across disciplines.What Makes Us Different: • Holistic Marketing Approach • Brand Journalism Mindset • In-House Team • Strategy First, Tactics Second
Traffic Signals
Monthly Visitors
9.1K
Traffic Source Mix
Search
45.1%
Direct
40.2%
Referral
7.3%
Social
6.2%
Paid
1%
Headcount Trend
Current headcount: ~31
Marketing Team
Marketing Team Size
20 (65% of company)