Own the development and execution of multi-channel marcom strategies and campaigns, from concept through performance measurement, while leading content creation, creative direction, and vendor management.

Drive cross-channel programs from ideation to deployment
Leverage insights to refine audience journeys and content
Oversee budgets and external partners

Job Description

Responsibilities

Marcom Strategy and Content Development
Develop and execute integrated strategies across channels (e.g., Web, email, social media, print, experiential) and audiences (external and internal) to support business, brand, and marketing objectives
Lead the creation of compelling content as an individual contributor and with vendors to deploy across channels for target customer segments
Build and manage comprehensive campaigns from concepting through deployment and performance measurement
Champion the implementation of new tools, methods, and best practices to reach and engage audiences
Creative Direction (visual, verbal, and experiential)
As an individual contributor or with vendors, develop marketing materials from concept to production in collaboration with the Marketing team
Provide subject matter expertise, consulting with the Marketing team on design, brand, and copywriting
Select and manage relationships with vendors to deliver creative that is on strategy, on brand, on time, and on budget
Analysis, Insights, and Measurement

Requirements

7+ years of experience working in marketing or marketing communications role in Medical Devices or similar industry
5+ years of experience developing multi-channel marketing communications content, including hands-on copywriting, editing, and art/design direction
5+ years of vendor selection and management experience
5+ years of budget forecasting and management experience
Excellent attention to detail
Exemplary written and verbal communication skills
Excellent analytical and project management skills
Self-starter driven to execute and continually improve
Strong intellectual curiosity with the desire to learn best practices and improve effectiveness
Ability to operate in a dynamic business environment

Preferred

- Hands-on graphic design experience
- Proficiency in latest Adobe Creative Cloud programs
- Downstream marketing experience
- Knowledge and experience in the interventional cardiology field
- Direct-to-patient marketing communications experience

Recor Medical

2.9 Glassdoor

Recor Medical, headquartered in Palo Alto, Calif., a wholly owned subsidiary of Otsuka Medical Devices Co., Ltd., is a medical technology company focused on transforming the management of hypertension. Recor has pioneered the use of the Paradise Ultrasound Renal Denervation system for the treatment of hypertension. The Paradise system is FDA approved in the United States, bears the CE mark, and is an investigational device in Japan,

Founded in 2009

Palo Alto, California, USA

313 employees (10 in marketing)

www.recormedical.com

40% recommend to a friend

72% CEO approval